Vietnam motorcycle How the Pandemic Sparked a Biking Trend in Southeast Asi... The global pandemic has brought a so-called “new normal” to many aspects of our lives, especially wh...
Vietnam motorcycle Vietnam on Two Wheels | Eye on Asia Vietnam is a country that rides on two wheels.
Southeast Asia SEA Games 31 SEA Games Vietnam to Decide the Postponement of the 2021 SEA Games... Vietnam earned widespread praise for its success in navigating and controlling its cases during the ...
South Korea K-Pop Music The Power of K-Pop Groups in Endorsement Deals | Eye on ... Since its beginning in the late ‘90s, the global impact of Hallyu, or Korean Wave of pop culture, ha...
South Korea hiking South Korea's Love for Hiking | Eye on Asia After more than a year in quarantine, a lot of us may find ourselves in desperate need of a change i...
Southeast Asia E-commerce Consumer Behavior Digital marketing digital payments e-wallet FinTech Filipinos Embracing a Cashless Transformation | Eye on A... Digital wallets and payments have been around in Asia since the early 2000s. While most countries qu...
Singapore hawker A Look at S'pore's Hawker Culture | Eye on Asia Food plays an important role in the daily life of multi-cultural Singapore. No better way is this se...
Korea Food Mukbang Exploring the Viral Video Trend of Mukbang | Eye on Asia YouTube has always been the go-to place to spend countless hours while stuck at home, and you’ll oft...
Market Research Social Media Marketing Trends Southeast Asia E-commerce Consumer Behavior Digital marketing How Shopee Became the Top eCommerce Marketplace in South... In 2015 Shopee was launched by its parent company Sea Limited as a social-first, mobile-centric mark...
Japan Vending Machines The Curious Omnipresence of Vending Machines in Japan | ... Whether you're strolling down the bustling streets of Tokyo or unpaved countryside roads in rural Ja...
Social Media Marketing Trends Southeast Asia E-commerce Consumer Behavior How Social Media Impacts the Buying Behavior of Asian Co... Social media has been around since the early 2000s, but in the recent decade, it evolved from a sour...
Singapore COVID-19 An Uneven Road to Recovery Ahead for Singapore | Eye on ... Singapore suffered its worst-ever annual contraction in 2020 due to the COVID-19 pandemic. The econo...
Japan White Day Love Holiday White Day: Japan's Unique Response To Valentine's Day | ... In one of our previous Eye on Asia articles, we talked about the peculiar love holidays celebrated a...
Vietnam COVID-19 How Vietnam Weathered 2020's Economic Storm | Eye on Asi... 2020 was a year that battered economies worldwide. As borders and factories closed towards the end o...
COVID-19 Work From Home Office Space The Post-Pandemic Future of Offices in Asia | Eye on Asi... 2020 was the year the world held its breath. As a deadly pandemic ravaged the globe, upending the li...
South Korea voice assistant car AI Springsights: The Rise of Car Voice Assistant Technology... We now live in the age of the Internet of Things, where everyday objects like refrigerators and gara...
Ecommerce Southeast Asia Online shopping Southeast Asia's Growing Love for Online Shopping | Eye ... Weary readers will have read time and time again by now how the pandemic forced consumers to adopt n...
Japan Olympics Tokyo 2020 How Japan is Coping With the Effects of a Delayed Olympi... 2020 was poised to be a good year for tourism in Japan. The year started on an optimistic note with ...
Japan South Korea Southeast Asia COVID-19 SVOD Springsights: Subscription Video-on-Demand in the Asia P... With the onset of the global COVID-19 pandemic, subscription video-on-demand services, or SVODs, hav...
South Korea COVID-19 Chuseok How Koreans are Celebrating Their Thanksgiving in the Mi... Autumn marks the the biggest traditional holidays in South Korea – Chuseok. Although Chuseok falls o...
Philippines COVID-19 Is the Social Media Capital of the World Ready for a Lif... Back in 2015, the Philippines was dubbed as the social media capital of the world, with netizens fro...
China South Korea Gaming Springsights Springsights: The Gaming Field in China and South Korea ... The gaming industry in the Asia Pacific region remains to be the biggest in the world in terms of re...
Southeast Asia Food Delivery COVID-19 Southeast Asia's Growing Appetite for Food Delivery | Ey... The onset of the pandemic has transformed consumer behavior and spending habits across the globe. Wi...
COVID-19 Consumer Behavior Homebody Economy Editor's Pick China's Homebody Economy | Eye on Asia The spread of the novel coronavirus has pushed for calls of social distancing among the global popul...
Asia Consumer Trends COVID-19 Retail E-commerce Consumer Behavior Editor's Pick 4 Major Effects of the COVID-19 Pandemic on Asian Consum...   The COVID-19 pandemic has wrought havoc on a global scale, halting industries, commerce, and human...
Korea South Korea Valentine's Day White Day Black Day The Love Holidays of South Korea | Eye on Asia   South Korea celebrates Valentine's Day in quite a different way compared to other countries. In fa...
APAC Online Research Panels Vietnam All About dataSpring's Vietnam Research Panels | EYE ON ... Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
APAC Online Research Panels Malaysia All About dataSpring's Malaysia Research Panels | EYE ON... Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
Japan Marketing 5 Marketing Success Stories in Japan | EYE ON ASIA Even when the data says new products fail 80% of the time, these companies have found huge success i...
APAC Online Research Panels Indonesia All About dataSpring's Indonesia Research Panels | EYE O... Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
APAC Taiwan Online Research Panels All About dataSpring's Taiwan Research Panels | EYE ON A... Introduction In July 2014, dataSpring started offering partner’s panels through our company panel pl...
APAC Online Research Panels Thailand All About dataSpring's Thailand Research Panels | EYE ON... Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
APAC Asia Poll Case Study Sports [Infographic] Asia Research Poll: Most Popular Sports in... In this Asia Research Poll, we surveyed around 26,000 panelists from eight Asian countries their vie...
Online Research Panels Philippines All About dataSpring's Philippines Research Panels | EYE... Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
Online Research Panels Hong Kong All About dataSpring's Hong Kong Research Panels | EYE O... Introduction In June 2014, dataSpring built Hong Kong online research panels and started to offer pa...
Market Research Marketing Ecommerce Do People in Hong Kong Still HATE Online Shopping? | Eye... In a previous article, we gave a list of reasons why people in Hong Kong dislike online shopping. No...
Asian Online Sample Asia Poll Social Media Case Study Asia Research Poll: Insights From Our Online Research Pa... We oftentimes become victim to our personal bias, adhering to personal views instead of checking val...
Quirk's Event Brooklyn dataSpring Goes to Quirk's Brooklyn | EYE ON ASIA This month, we headed off to Brooklyn to take part in Quirk's next event. With about 2000 participan...
APAC Asia Poll Case Study Sports Winter Travel [Infographic] Asia Research Poll: Winter Travel | EYE ON... In this Asia Research Poll, we surveyed approximately 23,000 of our panelists from eight Asian count...
Japan Christmas Holidays KFC in Japan: How This Chicken Took Over Christmas | EYE... For most of us, the word 'Christmas' produces visions of flickering lights, holiday hams, and of inc...
Alcohol Beer Liqour Kampai! Drinking in Japan  | EYE ON ASIA From parties to meeting with clients to just unwinding after a long day of work, the Japanese enjoy ...
Mooncake Mid-Autumn Festival China's Mooncake Madness | EYE ON ASIA The Mid-autumn festival is one of the grandest festivals in China, second only to the Chinese New Ye...
OS Smartphone Android iOS [Infographic] Asia Research Poll: Android vs. iOS | EYE ... In this Asia Research Poll, we surveyed around 22,000 of our panelists from eight different Asian co...
Japan Cosmetics [Infographic] A Marketer’s Glimpse: Japan’s Favorite Cos... Japan is known to have one of the largest beauty markets in Asia, only second to China. We want to p...
Taiwan Computer Electronics Computer Brand Acer on the Global Stage | EYE ON ASIA   Companies from different countries are now competing for one of the largest consumer groups in the...
Mobile China Smartphone Trends in China | EYE ON ASIA   With the popularity of our article on the smartphone market in South Korea, many of you have asked...
Market Research Online Market Research South Korea Marketing [Video] Table for One? South Korea's 'Lounging' Culture ... South Korea is experiencing an increase in consumers and patrons doing things alone - as opposed to ...
Japan Marketing A Marketer's Glimpse: Japan's 'Four Seasons Marketing' |...   The Japanese market is growing and evolving each year. This article examines how marketers in Japa...
China Beauty Cosmetics A Marketer’s Glimpse: China’s Cosmetics Industry | EYE O... Our article A Marketer’s Glimpse Into China was the top Eye on Asia article for 2017! This year we b...
Consumer 2018 [Infographic] 8 Asian Consumer Trends in 2018 | EYE ON A...     Consumer preferences in Asia are changing more rapidly than those in other areas of the world. W...
Taiwan Ecommerce C2C [Infographic] Examining Taiwan's Growing C2C Market | EY... A growing online shopping penetration rate has given way to Taiwan's growing C2C Market. Find out wh...
Malaysia Lifestyle Halal Industry [Infographic] 5 Reasons the Halal Market is the Next Big... Growing at an estimated annual rate of 20 percent, the halal industry is a booming business on a glo...
Incidence Check IR [FREE Offer] Doing Research in Asia? We Have You Covered... Accurately determining your target market has never been easy or cheap. Until NOW.
Thailand Alcohol What is the Drinking Culture in Thailand Like? | EYE ON ... Did you know that in Thailand, there are specific times each day when buying and selling alcoholic d...
Online Hong Kong Ecommerce 3 Reasons Why Hong Kongers HATE Online Shopping | EYE ON... The development of information technology allows consumers to buy products and services on the inter...
Taiwan Beauty Health 3 Reasons Why the Red Bean is Taking Over Taiwan | EYE O... Red beans have experienced booming growth in popularity outside of its native Japan into other areas...
Asia Poll Case Study Fast Food [Infographic] Asia Research Poll: Big Mac vs. Whopper | ... Big Mac vs. Whopper - a battle for the ages (for burger lovers)!   In this Research Asia Poll, We su...
Asia Poll Case Study [Infographic] Asia Research Poll: Coffee vs. Tea | EYE O... In this Asia Research Poll, we surveyed around 4,000 panelists from eight Asian countries to find ou...
China Market Research Lifestyle Consumer Marketing [Infographics] A Marketer's Glimpse Into China | EYE ON ... China is a vast country consisting of 23 provinces, five autonomous regions, four direct-controlled ...
China Beauty Beauty App Obsession in China | EYE ON ASIA For China, the country is famous for using beauty applications to enhance their appearance.  
Malaysia Agriculture Trend Spotting: Malaysian Millennials Take on Farming | ... Seeds of Grassroots Movement (pun intended) In the recent past, farming was looked down upon as a me...
Food Vietnam From Farm to Cup: Coffee Culture in Vietnam | EYE ON ASI... Wooden stools, low tables, and ca phe phin (drip filter coffee).   The traditional sidewalk cafes in...
Mobile South Korea All About Smartphones in South Korea | EYE ON ASIA Landscape of smartphone brands In 2017, South Korea ranked fourth in the world for highest smartphon...
Food Singapore Makan: the Diverse Flavors Served in Singapore | EYE ON ... Singapore, sometimes referred as the 'red dot', is a global finance and transport hub. Its people ar...
China Office Introductions Sneak peek into dataSpring’s China Office | EYE ON ASIA dataSpring China Office Introduction   dataSpring’s China office is located in Shanghai. Before the ...
Thailand Food Street Food in Thailand | EYE ON ASIA The best food in Thailand can be found in the side-streets, called soi. In here, you can find famous...
Indonesia Growth Brings Transportation Issues in Indonesia | EYE O... Indonesia - a nation of 259 million people and the fourth largest country in the world by population...
Big Data Analytics Big Data vs. Real Life: Lessons Learned Across Cultures ... My Mind Was Blown I vividly remember reading an article from Microsoft back in 2013 about how 90% of...
Mobile India The Number One Emerging Market Research Trend in India: ... Shortly after joining dataSpring a few months ago, my first official task was to take a business tri...
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