Posted by dataSpring Editors / May 09, 2019

Market Research Survey Essentials

Market Research Survey Essentials

A survey is a set of questions that aims to acquire data from a target group of people. In the field of market research, it is an invaluable tool to evaluate business strategies, product insights, and consumer opinions, to name a few. For the longest time, market researchers have administered surveys by paper through fieldwork, or indirectly through phone surveys. More recently, online and mobile research surveys are getting more extensive use.

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Posted by dataSpring Editors / May 23, 2018

4 Ways AI Might Affect Market Research Trends

4 Ways AI Might Affect Your Market Research Trends

As artificial intelligence (AI) technology develops, should researchers and market research consultants start looking for a new career? Thankfully, the answer is No. In fact, AI has the potential to make market research even more valuable to the organization by bringing more efficiency, depth, and insight to the process.

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Posted by dataSpring Editors / May 16, 2018

Will Chatbots Change Market Research Trends?

Will Chatbots Change Market Research Trends?

Chatbots, helpful (or annoying) little web or mobile programs designed to mimic human conversations, have been around for years.

Deployed for customer service, self-help, knowledge sharing, and other applications, early versions were often as frustrating as automated phone trees. They clumsily looked for keywords in order to supply information. But if the human part of the conversation went 'off-script' the bot could not respond.

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Posted by dataSpring Editors / Apr 25, 2018

The Importance of Survey Panel Verification

The Importance of Market Research Panel Verification

As companies look to capitalize on emerging global markets, investment in market research is a critical component. Researchers and consultants who support these initiatives acknowledge the importance of data quality, but there is often a lack of understanding of the components that contribute to it.

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Posted by dataSpring Editors / Apr 11, 2018

Mobile Vs. Online Research: 6 Differences You NEED to Know

Mobile Vs. Online Research: 6 Differences You NEED to Know

In the market research industry's continuing quest to find more efficient and cost-effective approaches to data collection, online appeared to be the answer...

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