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HomeResourcesEye On Asia

Eye On Asia

A collection of insights from our Local Experts throughout the region

Why Gen Z Turns Matcha, Boba, and Café Drink...
Market Research Southeast Asia Consumer Behavior Eye On Asia Asian Insights Consumer Insights Gen Z

Editor’s Picks

COVID-19 Consumer Behavior Homebody Economy Editor's Pick

China's Homebody Economy | Eye on Asia

The spread of the novel coronavirus has pushed for calls of social distancing among the global popul...

Asia Consumer Trends COVID-19 Retail E-commerce Consumer Behavior Editor's Pick

4 Major Effects of the COVID-19 Pandemic on Asian Consumers | Ey...

The COVID-19 pandemic has wrought havoc on a global scale, halting industries, commerce, and human m...

Featured insights

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Vietnam COVID-19

How Vietnam Weathered 2020's Economic Storm | Eye on Asi...

2020 was a year that battered economies worldwide. As borders and factories closed towards the end o...
COVID-19 Work From Home Office Space

The Post-Pandemic Future of Offices in Asia | Eye on Asi...

2020 was the year the world held its breath. As a deadly pandemic ravaged the globe, upending the li...
South Korea voice assistant car AI

Springsights: The Rise of Car Voice Assistant Technology...

We now live in the age of the Internet of Things, where everyday objects like refrigerators and gara...
Ecommerce Southeast Asia Online shopping

Southeast Asia's Growing Love for Online Shopping | Eye ...

Weary readers will have read time and time again by now how the pandemic forced consumers to adopt n...
Japan Olympics Tokyo 2020

How Japan is Coping With the Effects of a Delayed Olympi...

2020 was poised to be a good year for tourism in Japan. The year started on an optimistic note with ...
South Korea COVID-19 Chuseok

How Koreans are Celebrating Their Thanksgiving in the Mi...

Autumn marks the the biggest traditional holidays in South Korea – Chuseok. Although Chuseok falls o...
Philippines COVID-19

Is the Social Media Capital of the World Ready for a Lif...

Back in 2015, the Philippines was dubbed as the social media capital of the world, with netizens fro...
Southeast Asia Food Delivery COVID-19

Southeast Asia's Growing Appetite for Food Delivery | Ey...

The onset of the pandemic has transformed consumer behavior and spending habits across the globe. Wi...
COVID-19 Consumer Behavior Homebody Economy Editor's Pick

China's Homebody Economy | Eye on Asia

The spread of the novel coronavirus has pushed for calls of social distancing among the global popul...
Asia Consumer Trends COVID-19 Retail E-commerce Consumer Behavior Editor's Pick

4 Major Effects of the COVID-19 Pandemic on Asian Consum...

The COVID-19 pandemic has wrought havoc on a global scale, halting industries, commerce, and human m...
Asia Coronavirus Tourism

The Pandemic's Impact on Asia's Tourism | Eye on Asia

The novel coronavirus outbreak has made its way to more than 120 countries and has been declared by ...
Online Dating

Love in the Time of Smartphones | Eye on Asia

The digital revolution has greatly changed different aspects of our daily lives. Everything, from th...
Korea South Korea Valentine's Day White Day Black Day

The Love Holidays of South Korea | Eye on Asia

South Korea celebrates Valentine's Day in quite a different way compared to other countries. In fact...
China Lunar Festival Chinese New Year

Lunar New Year in China | Eye on Asia

Gong Xi Fa Cai ! Happy Year of the Rat! The Chinese New Year or Lunar New Year is the biggest and gr...
South Korea Gaming Editor's Pick

Gaming in South Korea | Eye on Asia

Digital gaming is a big part of South Korean culture. Millions of people from various age groups spe...
China Online shopping Singles Day

China's Singles Day Spectacular | Eye on Asia

Singles Day may sound as either lonely or a proud declaration of independence for some but for China...
Japan Halloween

Tokyo's Halloween Revelry | Eye on Asia

Get your costumes ready because it's that spooky time of year again! Halloween isn't as widely celeb...
Southeast Asia Food Delivery

Food Wars: Southeast Asia's Race For Your Lunch | Eye on...

Food delivery is in no way a new concept with traces of it dating as far back as 1768.
Taiwan Boba Tea Bubble Tea

Bubble Craze: From Taiwan to the World | Eye on Asia

Maybe it's the cold and creamy tea that goes silkily down your throat? Maybe it's the satisfying fee...
APAC Online Research Panels Vietnam

All About dataSpring's Vietnam Research Panels | EYE ON ...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
Social Media Philippines

4 MORE Reasons Why Social Media in the Philippines is HU...

For the third year in a row, the Philippines holds on to its title of social media capital in the wo...
APAC Online Research Panels Malaysia

All About dataSpring's Malaysia Research Panels | EYE ON...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
Japan Marketing

5 Marketing Success Stories in Japan | EYE ON ASIA

Even when the data says new products fail 80% of the time, these companies have found huge success i...
Social Media Philippines

3 Reasons Why Social Media in the Philippines is HUGE | ...

The Philippines is an archipelago consisting of over 7,100 islands. It is home to several ethnic gro...
APAC Online Research Panels Indonesia

All About dataSpring's Indonesia Research Panels | EYE O...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
Japan Japanese consumer

The Modern Japanese Consumer | Eye on Asia

Japan boasts the third-largest economy in the world and the second-largest retail market, valued at ...
APAC Taiwan Online Research Panels

All About dataSpring's Taiwan Research Panels | EYE ON A...

Introduction In July 2014, dataSpring started offering partner’s panels through our company panel pl...
APAC Online Research Panels Thailand

All About dataSpring's Thailand Research Panels | EYE ON...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
APAC Asia Poll Case Study Sports

[Infographic] Asia Research Poll: Most Popular Sports | ...

In this Asia Research Poll, we surveyed around 26,000 panelists from eight Asian countries their vie...
APAC Asia Poll Case Study Instant Noodles

[Infographic] Asia Research Poll: Instant Noodle Olympic...

Previously, we've asked our panelists their dream winter destinations and whether they prefer Facebo...
Online Research Panels Philippines

All About dataSpring's Philippines Research Panels | EYE...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
Online Research Panels Hong Kong

All About dataSpring's Hong Kong Research Panels | EYE O...

Introduction In June 2014, dataSpring built Hong Kong online research panels and started to offer pa...
APAC Online Research Panels Singapore

All About dataSpring's Singapore Research Panels | EYE O...

Introduction dataSpring established its Singapore online research panels and started service on June...
Online Research Panels Japan

All About dataSpring's Japan Research Panels | EYE ON AS...

Introduction dataSpring's Japan research panels are some of the best in Asia and include panelists f...
Online Research Panels South Korea

All About dataSpring's Korea Research Panels | EYE ON AS...

Introduction dataSpring launched its Korea research panels website, PanelNow, in March 2010. In this...
South Korea Honbap Solo Dining

Honbap: Solo Dining in Korea | Eye on Asia

You're walking alone down the busy streets of Seoul. The noontime rush and ensuing foot traffic of o...
Market Research Marketing Ecommerce

Do People in Hong Kong Still HATE Online Shopping? | Eye...

In a previous article, we gave a list of reasons why people in Hong Kong dislike online shopping. No...
Asian Online Sample Asia Poll Social Media Case Study

Asia Research Poll: Insights From Our Online Research Pa...

We oftentimes become victim to our personal bias, adhering to personal views instead of checking val...
Japan Cherry Blossom Spring

Japan's Cherry Blossom Economy | EYE ON ASIA

Spring is synonymous with cherry blossoms in Japan. As winter wanes and temperature begins to rise, ...
Quirk's Event Brooklyn

dataSpring Goes to Quirk's Brooklyn | EYE ON ASIA

This month, we headed off to Brooklyn to take part in Quirk's next event. With about 2000 participan...
Quirk's Event London

dataSpring Goes to Quirk's London | EYE ON ASIA

Quirk's Media has been providing a venue for promoting the understanding, use and value of marketing...
APAC Asia Poll Case Study Sports Winter Travel

[Infographic] Asia Research Poll: Winter Travel | EYE ON...

In this Asia Research Poll, we surveyed approximately 23,000 of our panelists from eight Asian count...
Japan Christmas Holidays

KFC in Japan: How This Chicken Took Over Christmas | EYE...

For most of us, the word 'Christmas' produces visions of flickering lights, holiday hams, and of inc...
Alcohol Beer Liqour

Kampai! Drinking in Japan  | EYE ON ASIA

From parties to meeting with clients to just unwinding after a long day of work, the Japanese enjoy ...
Mooncake Mid-Autumn Festival

China's Mooncake Madness | EYE ON ASIA

The Mid-autumn festival is one of the grandest festivals in China, second only to the Chinese New Ye...
China Live Stream

China's Live Streaming Industry | EYE ON ASIA

If you want your brand to stand out in China then you might want to take a detour from the tradition...
Japan Travel Lodging House-sharing

Minpaku - Japan's Home-Sharing Law | EYE ON ASIA

Summer ushers in some of the most elaborate and famous festivals in Japan. From Kyoto’s Gion Matsuri...
Japan Cosmetics

[Infographic] A Marketer’s Glimpse: Japan’s Favorite Cos...

Japan is known to have one of the largest beauty markets in Asia, only second to China. We want to p...
Office Introductions South Korea

dataSpring’s former Korea Office | EYE ON ASIA

dataSpring Korea Office Introduction Research Panel Asia, Korea was founded in March 2010. After reb...
Taiwan Computer Electronics

Computer Brand Acer on the Global Stage | EYE ON ASIA

Companies from different countries are now competing for one of the largest consumer groups in the w...
APAC Asian Online Sample Thailand Beauty Hair Care Case Study

[Case Study] Shampoo Buyer Personas: Thailand | EYE ON A...

With the popularity of dataSpring's recent general case study of Shampoo Buyer behavior across China...
Mobile China

Smartphone Trends in China | EYE ON ASIA

With the popularity of our article on the smartphone market in South Korea, many of you have asked u...
Market Research Online Market Research South Korea Marketing

[Video] Table for One? South Korea's 'Lounging' Culture ...

South Korea is experiencing an increase in consumers and patrons doing things alone - as opposed to ...
Japan Marketing

A Marketer's Glimpse: Japan's 'Four Seasons Marketing' |...

The Japanese market is growing and evolving each year. This article examines how marketers in Japan ...
China Beauty Cosmetics

A Marketer’s Glimpse: China’s Cosmetics Industry | EYE O...

Our article A Marketer’s Glimpse Into China was the top Eye on Asia article for 2017! This year we b...
APAC Asian Online Sample Taiwan Beauty Hair Care Case Study

[Case Study] Shampoo Buyer Personas: Taiwan | EYE ON ASI...

With the popularity of dataSpring's recent general case study of shampoo buyer behavior across China...
Taiwan Ecommerce C2C

[Infographic] Examining Taiwan's Growing C2C Market | EY...

A growing online shopping penetration rate has given way to Taiwan's growing C2C Market. Find out wh...
Malaysia Lifestyle Halal Industry

[Infographic] 5 Reasons the Halal Market is the Next Big...

Growing at an estimated annual rate of 20 percent, the halal industry is a booming business on a glo...
Incidence Check IR

[FREE Offer] Doing Research in Asia? We Have You Covered...

Accurately determining your target market has never been easy or cheap. Until NOW.
APAC Asian Online Sample Indonesia Beauty Hair Care Case Study

[Case Study] Shampoo Buyer Personas: Indonesia | EYE ON ...

With the popularity of dataSpring's recent general case study of shampoo buyer behavior across China...
Thailand Alcohol

What is the Drinking Culture in Thailand Like? | EYE ON ...

Did you know that in Thailand, there are specific times each day when buying and selling alcoholic d...
Hong Kong Online shopping

3 Reasons Why Hong Kongers HATE Online Shopping | EYE ON...

The development of information technology allows consumers to buy products and services on the inter...
Taiwan Beauty Health

3 Reasons Why the Red Bean is Taking Over Taiwan | EYE O...

Red beans have experienced booming growth in popularity outside of its native Japan into other areas...
APAC Asian Online Sample China Indonesia South Korea Beauty Hair Care Case Study

[Case Study] Shampoo Buyer Behavior in China, South Kore...

Beauty is always a trending topic in Asia. Whether it be beauty based mobile applications or the lat...
Asia Poll Case Study

[Infographic] Asia Research Poll: Coffee vs. Tea | EYE O...

In this Asia Research Poll, we surveyed around 4,000 panelists from eight Asian countries to find ou...
China Beauty

Beauty App Obsession in China | EYE ON ASIA

For China, the country is famous for using beauty applications to enhance their appearance.
Malaysia Agriculture

Trend Spotting: Malaysian Millennials Take on Farming | ...

Seeds of Grassroots Movement (pun intended) In the recent past, farming was looked down upon as a me...
Food Vietnam

From Farm to Cup: Coffee Culture in Vietnam | EYE ON ASI...

Wooden stools, low tables, and ca phe phin (drip filter coffee). The traditional sidewalk cafes in H...
Japan Media Case Study

[Case Study] Anime in Japan | EYE ON ASIA

One of the most popular forms of Japanese media is anime. It is the abbreviated pronunciation of ‘an...
Mobile South Korea

All About Smartphones in South Korea | EYE ON ASIA

Landscape of smartphone brands In 2017, South Korea ranked fourth in the world for highest smartphon...
Food Singapore

Makan: the Diverse Flavors Served in Singapore | EYE ON ...

Singapore, sometimes referred as the 'red dot', is a global finance and transport hub. Its people ar...
China Office Introductions

Sneak peek into dataSpring’s China Office | EYE ON ASIA

dataSpring China Office Introduction dataSpring’s China office is located in Shanghai. Before the co...
Japan Office Introductions

Inside dataSpring's Previous Tokyo Headquarters | EYE ON...

Former dataSpring Tokyo Office Introduction Research Panel Asia (RPA), the predecessor of dataSpring...
China Online Research Panels

dataSpring's Robust China Research Panel | EYE ON ASIA

Introduction dataSpring launched its China panel website in October 2009. Since 2015, the company be...
Thailand Food

Street Food in Thailand | EYE ON ASIA

The best food in Thailand can be found in the side-streets, called soi. In here, you can find famous...
Indonesia

Growth Brings Transportation Issues in Indonesia | EYE O...

Indonesia - a nation of 259 million people and the fourth largest country in the world by population...
Asia Poll Social Media Case Study

[Infographic] Asia Research Poll: Apple vs. Samsung | EY...

Apple vs. Samsung - which one has the better smartphones? In this Asia Research Poll, we surveyed ar...
Big Data Analytics

Big Data vs. Real Life: Lessons Learned Across Cultures ...

My Mind Was Blown I vividly remember reading an article from Microsoft back in 2013 about how 90% of...
Mobile India

The Emerging Market Research Trend in India: Mobile | EY...

Shortly after joining dataSpring a few months ago, my first official task was to take a business tri...
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