Featured Stories

Filter By Categories
dataSpring Editors
July 1, 2019

All About dataSpring's Hong Kong Research Panels | EYE ON ASIA

All About dataSpring's Hong Kong Research Panels

Introduction

In June 2014, dataSpring built Hong Kong online research panels and started to offer panel services through the company’s panel platform, surveyon Partners. In this article, we will share some tips about conducting online research in Hong Kong.

 

Language

  • Official: Chinese, English
  • Survey: Traditional Chinese

 

Regions Covered

Since Hong Kong is small, there are not many regional differences in culture and income. Because of this, clients usually do not to target based on the region.


Demographics and Ratio of Panel Composition

Compared to the population composition ratio, the number of panels for 50 years and above is small. Due to this, data collection may be difficult. Kindly consult with us before starting your project.

 

We recommend checking the feasibility of the survey in advance - using our FREE IR Check tool.

 

GET MY IR CHECK!

 

% est. pop.1 Ratio of Panel Composition for dS panel
Male 46.0% 44.41%
Female 54.0% 55.59%
13-19yo 5.7% 14.13%
20-29yo 20.0% 34.96%
30-39yo 24.0% 29.76%
40-49yo 23.8% 13.61%
50yo+ 26.5% 7.53%

1Reference website: http://www.bycensus2016.gov.hk/en/index.html

 

Income

When targeting or allocating by income, it is common to design the survey according to the SEC classification.

 

*SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation, and so on. It is an abbreviation for Social Economic Characteristics. There are several definitions regarding SEC.

% Monthly Household Income

  Ratio of Panel Composition for dS panel
Less than HKD 10,000 19.41%
HKD 10,000 - 19,999 10.26%
HKD 20,000 - 29,999 12.95%
HKD 30,000 - 39,999 10.87%
HKD 40,000 or higher 31.53%
No Answer 14.98%

 

Local Pro Tip:

In the case of high-priced goods such as overseas trips and cars, depending on the survey content, it might be better to focus only on respondents with high income. On the other hand, there is no need to set up conditions based on income for products consumed in a relatively short period such as drinks, foods, cosmetics (consumer goods for daily use), etc.

 

Ethnic Composition of our Panels

There are 93.6% of ethnic Chinese, 6.4% of other ethnic groups. It is unusual to specify targeting conditions and allocations based on ethnic composition in Hong Kong.

 

Precautions in Conducting Online Research

  • We cannot ask about politics or religion.

 

Final Words

Before conducting online or mobile surveys in Hong Kong, it’s important to know its basic profile. For more in-depth information, talk to our local experts today!

Online research panels have become one of the most important tools of the modern market researcher, and it can yield valuable insights and results if used properly. To know more about online research panels, especially in the Asian region, check out our Understanding Online Research Panels page.

 

New call-to-action

Subscribe Email