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July 1, 2019

All About dataSpring's Philippines Research Panels | EYE ON ASIA

All About dataSpring's Philippines Research Panels | EYE ON ASIA

Introduction

In July 2014, dataSpring started offering partner’s panels through our own company panel platform, surveyon PARTNERS. We also offer our company’s Filipino online research panels. In this article, we will share some tips in conducting online research in the Philippines.

Country Language

  • Official: Filipino, English
  • Survey: English

In the Philippines, Tagalog is mainly used in southern Luzon, which includes the capital city, Manila. There is no problem in conducting a survey in English only.

 

Regions Covered

Areas that are often targeted in online research are Greater Manila and Nationwide.

 

Greater Manila *Manila and surrounding cities

  • Caloocan City
  • Las Piñas City
  • Makati City
  • Malabon City
  • Mandaluyong City
  • City of Manila
  • Marikina City
  • Muntinlupa City
  • Navotas City
  • Parañaque City
  • Pasay City
  • Pasig City
  • Pateros
  • Quezon City
  • San Juan City
  • Taguig City
  • Valenzuela City

Demographics and Ratio of Panel Composition

Compared to the population composition, the ratio of panels in the 40s to 50s age range is small, therefore it may be difficult to collect the data. Please kindly consult with us.

 

We recommend checking the feasibility of the survey in advance - using our FREE IR Check tool.

 

Get my IR Check!

 

% est. pop. *1 Ratio of Panel Composition for dS panel
Male 50.4% 36.11%
Female 49.6% 63.89%
13-19yo 14.5% 15.93%
20-29yo 29.6% 54.4%
30-39yo 23.9% 21.08%
40-49yo 19.0% 6.16%
50yo+ 12.9% 2.42%

* 1 Reference website: https://psa.gov.ph/

 

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Income

When targeting or allocating by income, it is common to design the survey according to the SEC classification.

 

*SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation and so on. It is an abbreviation for Social Economic Characteristics. There are several definitions regarding SEC.

% Monthly Household Income

  Ratio of Panel Composition for dS panel
Less than PHP 8,000 46.58%
PHP 8,000 - 19,999 15.00%
PHP 20,000 - 39,999 5.66%
PHP 40,000 - 69,999 2.05%
PHP 70,000 or higher  2.59%
No Answer 28.13%

 

Local Pro Tip:

In the case of high-priced goods such as overseas trips and cars, depending on the survey content, it might be better to focus only on respondents with high income. On the other hand, there is no need to set up conditions based on income for products consumed in a relatively short period such as drinks, foods, cosmetics (consumer goods for daily use), etc.

 

Ethnic Composition of Our Panels

The Philippines is a multicultural nation. Many of the ethnic groups include Malay, Chinese, Spanish, and other ethnic minorities are the mixture of these ethnic groups. It is very unlikely to specify targeting conditions and allocations based on ethnic composition in the Philippines.

 

Precautions in Conducting Online Research

There are no particular precautions in conducting a survey in The Philippines.

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Final Words

Before conducting online or mobile surveys in the Philippines, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!

Online research panels have become one of the most important tools of the modern market researcher, and it can yield valuable insights and results if used properly. To know more about online research panels, especially in the Asian region, check out our Understanding Online Research Panels page.

 

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