All About dataSpring's Vietnam Research Panels | EYE ON ASIA

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All About dataSpring's Vietnam Research Panels


In July 2014, dataSpring started offering partner’s panels through our own company panel platform, surveyon PARTNERS. We also now offer our company’s Vietnamese online research panels. In this article, we will share some tips in conducting online research in Vietnam.


Country Language

  • Official: Vietnamese
  • Survey: Vietnamese


Regions Covered

The Vietnamese government groups the various provinces into eight regions: Northwest, Northeast, Red River Delta, North Central Coast, South Central Coast, Central Highlands, Southeast, and Mekong River Delta. Depending on the purpose of the survey, we distribute questions into one or a number of the following regions:


Northwest Northeast
  • Điện Biên
  • Hòa Bình
  • Lai Châu
  • Lào Cai
  • Sơn La
  • Yên Bái
  • Bắc Giang
  • Bắc Kạn
  • Cao Bằng
  • Hà Giang
  • Lạng Sơn
  • Phú Thọ
  • Quảng Ninh
  • Thái Nguyên
  • Tuyên Quang
Red River Delta North Central
  • Bắc Ninh
  • Hà Nam
  • Hà Nội
  • Hải Dương
  • Hải Phòng
  • Hưng Yên
  • Nam Định
  • Ninh Bình
  • Thái Bình
  • Vĩnh Phúc
  • Hà Tĩnh
  • Nghệ An
  • Quảng Bình
  • Quảng Trị
  • Thanh Hóa
  • Thừa Thiên–Huế
South Central Coast Central Highlands
  • Bình Định
  • Bình Thuận
  • Đà Nẵng
  • Khánh Hòa
  • Ninh Thuận
  • Phú Yên
  • Quảng Nam
  • Quảng Ngãi
  • Đắc Lắc
  • Đắk Nông
  • Gia Lai
  • Kon Tum
  • Lâm Đồng
Southeast Mekong River Delta
  • Bà Rịa–Vũng Tàu
  • Bình Dương
  • Bình Phước
  • Đồng Nai
  • Ho Chi Minh City(Saigon)
  • Tây Ninh
  • An Giang
  • Bến Tre
  • Bạc Liêu
  • Cà Mau
  • Cần Thơ
  • Đồng Tháp
  • Hậu Giang
  • Kiên Giang
  • Long An
  • Sóc Trăng
  • Tiền Giang
  • Trà Vinh
  • Vĩnh Long


Panel Composition

Vietnam is one of the most populous countries in the Asia Pacific region with an estimated population of nearly 95 million. Compared to the population composition, the ratio of panelists in the 40+ age range is small which may prove to be a challenge in collecting the data. Data collection and response rate for older panelists depend on the location and schedule. For this reason, we recommend checking the feasibility of the survey in advance by using our FREE IR Check tool.



% est. pop.1 Ratio of Panel Composition for dS panel
Male 49.87% 67.89%
Female 50.13% 32.11%
13-19yo 7.00% 29.20%
20-29yo 14.40% 47.04%
30-39yo 16.40% 17.05%
40-49yo 14.60% 5.16%
50-59yo 11.00% 1.14%
60yo+ 14.30% 0.41%

1Reference website: and



When targeting or allocating by income, it is common to design the survey according to the SEC.


*SEC is the socioeconomic category that a consumer falls into as defined by variables such as income, educational background, occupation and so on. It stands for Social Economic Classification.

% Monthly Household Income

Monthly, unit: 1,000 VND Ratio of Panel Composition for dS panel
Less than VND 1,500 18.44%
VND 1,500 - 4,499 12.98%
VND 4,500 - 14,999 27.72%
VND 15,000 - 44,999 17.51%
VND 45,000 or higher 5.18%
No Answer 18.16%


Local Pro Tip:

In Vietnam, there are many ways to address others and yourself. For example, Vietnamese words such as minh, toi, to, and tui all mean 'I' or 'me', but with different contexts. You will need to pay attention to age and gender to use the right word to address yourself and others.


Ethnic Composition of Our Panels

According to the 2009 census by the official statistics bureau, the largest ethnic groups are the following:

Ethnic group Percentage
Kinh (Viet) 85.3%
Other ethnic groups 14.7%


Precautions in Conducting Online Research

  • Please consult with us for your politics-related questions.


Final Words

Before conducting online or mobile surveys in Vietnam, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!


Online research panels have become one of the most important tools of the modern market researcher, and it can yield valuable insights and results if used properly. To know more about online research panels, especially in the Asian region, check out our Understanding Online Research Panels page.


Contact us anytime 24/7! One of our Springers will be in touch with you within 24-48 hours to follow up on your request.