In 2020, the future is clear.Read More >
Having an online panel provider in Asia as a partner can improve and ease your market research study in the region.
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Panel providers are very useful sources of targeted respondents for your online survey. They have a ready source of panelists, which are regularly maintained and managed so you don’t have to worry about fraudulent respondents.Read More >
Match your research plan and objectives to the traditional product development process to help increase product testing success.
By now most marketers are familiar with the '80% of new products fail' statistic. Of course, this is a broad generalization, but the fact is, due to a number of factors, most new products fail. Market research can help improve these success rates, but it is crucial that research is conducted at the right time, and that the methods employed fit the objectives.Read More >
Not getting enough people for your study? Here are tried and tested ways to get respondents for your dissertation survey.
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A properly designed and optimized mobile research survey will deliver powerful insights from your Asian respondents.
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Let's take a quick look at some studies to check if mobile research surveys in Asia do work.
Technology has fast-tracked the development of surveys as market research tools, transitioning from traditional paper-based surveys and phone surveys to online and mobile surveys. With each new format comes an increase in reach and efficiency as well as the decrease of cost in executing projects.Read More >
A survey is a set of questions that aims to acquire data from a target group of people. In the field of market research, it is an invaluable tool to evaluate business strategies, product insights, and consumer opinions, to name a few. For the longest time, market researchers have administered surveys by paper through fieldwork, or indirectly through phone surveys. More recently, online and mobile research surveys are getting more extensive use.Read More >
As artificial intelligence (AI) technology develops, should researchers and market research consultants start looking for a new career? Thankfully, the answer is No. In fact, AI has the potential to make market research even more valuable to the organization by bringing more efficiency, depth, and insight to the process.Read More >
Chatbots, helpful (or annoying) little web or mobile programs designed to mimic human conversations, have been around for years.
Deployed for customer service, self-help, knowledge sharing, and other applications, early versions were often as frustrating as automated phone trees. They clumsily looked for keywords in order to supply information. But if the human part of the conversation went 'off-script' the bot could not respond.Read More >
As companies look to capitalize on emerging global markets, investment in market research is a critical component. Researchers and consultants who support these initiatives acknowledge the importance of data quality, but there is often a lack of understanding of the components that contribute to it.Read More >
In the market research industry's continuing quest to find more efficient and cost-effective approaches to data collection, online appeared to be the answer.Read More >
Most experienced researchers and consultants can put together an effective survey instrument, but even then, small issues can creep into the questionnaire that can compromise quality, introduce bias or lead to misleading results. While many of the common mistakes listed here may seem obvious, it is always good practice to review a questionnaire with these potential issues in mind.
Here are some of the common questionnaire mistakes market researchers should avoid:Read More >
With increased visibility Korea has received from the successful hosting of the Winter Olympics, along with growing exports and higher domestic consumption, many firms have an interest in entering the market. It is critical that researchers and consultants tasked with supporting marketing and product launches know the effective market research trends in Korea.Read More >
Mobile phone adoption, especially smartphones, can help researchers and consultants expand and enrich their studies by capturing data at decisive moments in the decision-making process.Read More >
Although China is the largest e-commerce market in the world, fielding a study online may not be the most cost-effective, nor representative, approach.Read More >
Having conducted thousands of research projects in Asia, we have seen repeated mistakes made when conducting studies in the region.
Let us help you ensure that your next Asian market research study yields the accurate and representative results you expect by avoiding these common mistakes.Read More >
Although the fundamentals of questionnaire design are fairly universal, taking into consideration key differences in the Japanese market will help ensure you get maximum value and insight from your study.Read More >
Think of the 3M's - Moment, Method, Measure - when planning ad effectiveness testing to ensure your research provides maximum insight.Read More >
Keeping up on key market research trends in China is critical for marketers, researchers, and consultants interested in tapping into the economic power of the country’s growing middle class and rising incomes. Recent projections by IBIS World place the value of the Chinese market research industry at $45.8 billion and 2017 is projected to show a 10.3% increase in revenue.Read More >
Localizing ensures the data and insights produced from your global study are valid and comparable across markets.Read More >
As we move forward to the second half of the year, we want to take a look at where we predict the remaining months will take the market research industry.Read More >
Launching a brand in a new market is difficult, but entering markets in Asia adds additional challenges due to more complex language and cultural differences. In this post, we discuss some (in)famous blunders major brands have made when entering into Asian markets. Most importantly, we give you advice on how to use market research to avoid similar issues.Read More >
Tightening budgets, shortened timelines and data overload often contribute to market research being viewed as optional in many organizations. Given this, marketers, researchers, and consultants need to aggressively push for market research studies to be included in their organization and client’s strategic planning and budgeting.Read More >
Use this expert checklist to maximize value, save time and minimize issues with your study.Read More >
Help ensure the success of your Asian market research study by learning how to avoid common traps that can affect data quality and study timing.Read More >
To yield truly valuable market research insights, a mobile ethnography must go beyond simply asking a respondent to upload a photo, take a video, or answer a survey question from a specific location.Read More >
A quality research study starts with a reliable sample. Learn what causes research panel attrition in China and other Asian countries and how this affects market research quality.Read More >
Any study that collects and relies on self-reported attitude, usage, or behaviors is subject to some amount of over or under reporting bias. Find out how to combat these issues in this blog post.Read More >
Today, it is very important to consider a respondent’s potential reaction to certain topics, as well as the wording of questions and responses. There is heightened sensitivity in this area.
— Jun Uematsu, dataSpring Director in JapanRead More >
Monitor response rates to ensure your sample is representative and that you are collecting quality responses.Read More >
A more accurate sample bid and field time estimates are only a few of the benefits when you run incidence checks in online surveys properly.Read More >
Jeff Gerken, dataSpring's Regional VP, North America, shares his thoughts about working on an Asian sample panel and trends in the market research industry.Read More >
Jonathan Lai, dataSpring’s Senior Account Manager in APAC, shares his thoughts on current trends in the market research industry, particularly in the Asian sample market of the APAC region.Read More >
With the increasing use of mobile devices, attention is more difficult to retain than ever. In 2015, the average attention span of humans was reported to be 8.25 seconds- shorter than a goldfish’s! Because of this, researchers need to condense complex questionnaires and cope with increasing drop-out rates in online surveys.Read More >
Advances in mobile technology make it imperative for researchers and consultants to consider privacy in mobile research studies.
Questionnaire design in mobile devices is one of the essential elements in constructing a successful mobile market research study.
Just as online surveys changed questionnaire design from telephone data collection, the rise in mobile surveys and the availability of mobile panels has forced the industry to review and update some elements that have been taken for granted. And while the basics of good questionnaire design have not changed, it is important to take into account the way people use their smartphones, and the unique interface and functionality.
dataSpring’s research on research suggests mobile respondents need to be a consideration in every online research study.
Before you begin to adapt your online study to mobile, it is worth considering if there is a valid research reason for the switch.Read More >
A look back at 2016 and our key resolutions for 2017.
For most companies in the market research industry, 2016 was a year of change and transition. dataSpring has undergone a significant transformation as well. The past year saw…Read More >
Meritxell Children's Home FoundationRead More >
Successfully conducting online communities requires a shift in the research paradigm, moving from simply 'asking' questions, to active community 'listening' to uncover insights.Read More >
Mr. Xiaoyi Chai, dataSpring's General Manager in China, presented at the 7th China Marketing and Market Research Summit in Beijing last October 27, 2016. Data quality is the number one concern of the online market research industry in China. His presentation describes the status quo of the industry and how technology will play a major part in shaping its future. Here are the highlights:Read More >
Engagement at every step of the process helps ensure success and maximizes the impact of your study.
We conducted an Asia research poll of around 5,000 panelists from eight Asian countries to find out whether our respondents prefer Facebook or Instagram, and why.Read More >
Flip the process and start with the report to gain stakeholder buy-in, help focus the questionnaire and develop an effective sample plan.Read More >
The common perception of Project Managers is that they are detail oriented and extremely organized A-type personalities. In other words, the type of person depicted above.Read More >
Most tweets about #mrx are educational and rich in insights. So much so that a lot of people outside of the industry think we're a bunch of serious researchers who are obsessed with data.
Now, while that might not be too far off the mark, our sense of humor does pop up once in a while. And when it does, it's hilarious!
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In our last post, Survey Software Must-Haves: 6 Basic Question Types, we talked about the importance of questionnaire design and the basic question types you can do with your average market research survey software.
Today, we're going to tackle the advanced question types which are a little bit trickier; 'trickier' in the sense that while using these kinds of questions will give you richer data, they're a lot harder to do if you don't have the right survey software.Read More >
Questionnaire design is perhaps the most important part of market research survey. It takes a great deal of time and attention to write good questions and organize them to form the questionnaire. Just think, there can be many ways to ask a single question, and how that question is placed in the survey may influence how people respond to the later questions.
That’s why, before you begin, you have to ask yourself two questions:
It happens when a respondent is able to access a survey more than once, resulting in two sets of identical data. Clones, if you will. It's one of those annoying data problems that can come up when you are working with multiple panel companies, and it can really screw up the results.Read More >
A new project lands on your desk.
Flipping through the brief, three things immediately become clear:
- You need to find out the desires and preferences of your client's target audience.
- You need it yesterday.
- You need it cheap.
A client is going to launch a new product soon and they want to have a better understanding of their market. You're the person they turn to to get these answers. So, you decide to run a market feasibility study with an online market research firm who will do most of the legwork for you, from programming to sampling to tabulation.Read More >
In the midst of global economic turbulence—due to the currency devaluation in Japan, export trade depression in China, and the Greece debt crisis among other things—the Middle East Respiratory Syndrome (MERS) has struck a hard blow to an already sluggish Korean economy. The disease, which first appeared in the country in May, has infected 185 people, mostly elders, and left 36 dead to date, with more in quarantine.Read More >
Read on for an informative first-hand look at issues shaping the future of Market Research in one of the world's largest up and coming economies.
Shortly after joining dataSpring a few months ago, my first official task was to take a business trip to India - one of the markets I cover as dataSpring's Senior Account Manager in APAC.Read More >