Posted on Sep 09, 2019

How to improve your online surveys with panel providers

how-to-improve-your-online-surveys-with-panel-providersPanel providers are very useful sources of targeted respondents for your online survey. They have a ready source of panelists, which are regularly maintained and managed so you don’t have to worry about fraudulent respondents.

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Posted on Aug 15, 2019

[Infographic] The 8-Step Guide to Product Testing Studies

[Infographic] The 8-Step Guide to Product Testing Studies

Match your research plan and objectives to the traditional product development process to help increase product testing success.

By now most marketers are familiar with the '80% of new products fail' statistic. Of course, this is a broad generalization, but the fact is, due to a number of factors, most new products fail. Market research can help improve these success rates, but it is crucial that research is conducted at the right time, and that the methods employed fit the objectives.

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Posted on Aug 07, 2019

7 Ways To Get Respondents for Your Dissertation Survey

Not getting enough people for your study? Here are tried and tested ways to get respondents for your dissertation survey.

7 Ways To Get Respondents for Your Dissertation Survey

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Posted on Jul 04, 2019

How to Make Your Mobile Research Survey Work in Asia

A properly designed and optimized mobile research survey will deliver powerful insights from your Asian respondents.  

How to Make Your Mobile Research Survey Work in Asia

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Posted on Jun 06, 2019

Do Mobile Research Surveys Work in Asia?

Let's take a quick look at some studies to check if mobile research surveys in Asia do work.

Do Mobile Research Surveys Work in Asia?Technology has fast-tracked the development of surveys as market research tools, transitioning from traditional paper-based surveys and phone surveys to online and mobile surveys. With each new format comes an increase in reach and efficiency as well as the decrease of cost in executing projects.

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Posted on May 09, 2019

Market Research Survey Essentials

Market Research Survey Essentials

A survey is a set of questions that aims to acquire data from a target group of people. In the field of market research, it is an invaluable tool to evaluate business strategies, product insights, and consumer opinions, to name a few. For the longest time, market researchers have administered surveys by paper through fieldwork, or indirectly through phone surveys. More recently, online and mobile research surveys are getting more extensive use.

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Posted on May 23, 2018

4 Ways AI Might Affect Market Research Trends

4 Ways AI Might Affect Your Market Research Trends

As artificial intelligence (AI) technology develops, should researchers and market research consultants start looking for a new career? Thankfully, the answer is No. In fact, AI has the potential to make market research even more valuable to the organization by bringing more efficiency, depth, and insight to the process.

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Posted on May 16, 2018

Will Chatbots Change Market Research Trends?

Will Chatbots Change Market Research Trends?

Chatbots, helpful (or annoying) little web or mobile programs designed to mimic human conversations, have been around for years.

Deployed for customer service, self-help, knowledge sharing, and other applications, early versions were often as frustrating as automated phone trees. They clumsily looked for keywords in order to supply information. But if the human part of the conversation went 'off-script' the bot could not respond.

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Posted on Apr 25, 2018

The Importance of Survey Panel Verification

The Importance of Market Research Panel Verification

As companies look to capitalize on emerging global markets, investment in market research is a critical component. Researchers and consultants who support these initiatives acknowledge the importance of data quality, but there is often a lack of understanding of the components that contribute to it.

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Posted on Apr 11, 2018

Mobile Vs. Online Research: 6 Differences You NEED to Know

Mobile Vs. Online Research: 6 Differences You NEED to Know

In the market research industry's continuing quest to find more efficient and cost-effective approaches to data collection, online appeared to be the answer.

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Posted on Apr 04, 2018

7 Common Questionnaire Mistakes Market Researchers Should Avoid

7 Common Questionnaire Mistakes Market Researchers Should Avoid

Most experienced researchers and consultants can put together an effective survey instrument, but even then, small issues can creep into the questionnaire that can compromise quality, introduce bias or lead to misleading results. While many of the common mistakes listed here may seem obvious, it is always good practice to review a questionnaire with these potential issues in mind.

Discover the online survey terms you should know

Here are some of the common questionnaire mistakes market researchers should avoid:

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Posted on Mar 14, 2018

Market Research Trends in Korea

Market Research Trends in Korea

With increased visibility Korea has received from the successful hosting of the Winter Olympics, along with growing exports and higher domestic consumption, many firms have an interest in entering the market. It is critical that researchers and consultants tasked with supporting marketing and product launches know the effective market research trends in Korea.

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Posted on Mar 07, 2018

[Infographic] Pros and Cons of Mobile Research

[Infographic] Pros and Cons of Mobile Research

Mobile phone adoption, especially smartphones, can help researchers and consultants expand and enrich their studies by capturing data at decisive moments in the decision-making process.

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Posted on Feb 13, 2018

Offline Market Research Trends in China

Offline Market Research Trends in China

Although China is the largest e-commerce market in the world, fielding a study online may not be the most cost-effective, nor representative, approach.

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Posted on Feb 06, 2018

Avoid These 3 Asian Market Research Mistakes

Avoid These 3 Asian Market Research Mistakes

Having conducted thousands of research projects in Asia, we have seen repeated mistakes made when conducting studies in the region. 

Let us help you ensure that your next Asian market research study yields the accurate and representative results you expect by avoiding these common mistakes. 

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Posted on Jan 30, 2018

Understanding Questionnaire Design in Japan

Understanding Questionnaire Design in Japan

Although the fundamentals of questionnaire design are fairly universal, taking into consideration key differences in the Japanese market will help ensure you get maximum value and insight from your study.

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Posted on Jan 23, 2018

Best Practices for Ad Effectiveness Studies in Asia

Best Practices for Ad Effectiveness Studies in Asia

Think of the 3M's - Moment, Method, Measure - when planning ad effectiveness testing to ensure your research provides maximum insight.

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Posted on Jan 16, 2018

Key Market Research Trends in China

Key Market Research Trends in China

Keeping up on key market research trends in China is critical for marketers, researchers, and consultants interested in tapping into the economic power of the country’s growing middle class and rising incomes. Recent projections by IBIS World place the value of the Chinese market research industry at $45.8 billion and 2017 is projected to show a 10.3% increase in revenue.

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Posted on Jan 09, 2018

5 Best Practices to Localize Your Global Study Like a BOSS!

5 Best Practices to Localize Your Global Study Like a BOSS!

Localizing ensures the data and insights produced from your global study are valid and comparable across markets.

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Posted on Dec 12, 2017

[Infographic] 6 Market Research Trends for 2018

[Infographic] 6 Market Research Trends for 2018

As we move forward to the second half of the year, we want to take a look at where we predict the remaining months will take the market research industry.

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Posted on Dec 05, 2017

Lost in Translation: How to Avoid Branding Blunders

Lost in Translation: How to Avoid Branding Blunders

Launching a brand in a new market is difficult, but entering markets in Asia adds additional challenges due to more complex language and cultural differences. In this post, we discuss some (in)famous blunders major brands have made when entering into Asian markets. Most importantly, we give you advice on how to use market research to avoid similar issues.

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Posted on Nov 14, 2017

4 Reasons to Convince Your Team to Say YES to Market Research

4 Reasons to Convince Your Team to Say YES to Market Research

Tightening budgets, shortened timelines and data overload often contribute to market research being viewed as optional in many organizations. Given this, marketers, researchers, and consultants need to aggressively push for market research studies to be included in their organization and client’s strategic planning and budgeting.

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Posted on Oct 10, 2017

6 Ways to Get the Most from Your Full-Service Research Supplier

6 Ways to Get the Most from Your Full-Service Research Supplier

Use this expert checklist to maximize value, save time and minimize issues with your study.

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Posted on Oct 03, 2017

6 Common Misconceptions on Running Surveys in Asia

6 Common Misconceptions on Running Surveys in Asia

Help ensure the success of your Asian market research study by learning how to avoid common traps that can affect data quality and study timing.

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Posted on Sep 25, 2017

7 Best Practices to Get Market Research Insights in Mobile Ethnography

7 Best Practices to Get Market Research Insights in Mobile Ethnography

To yield truly valuable market research insights, a mobile ethnography must go beyond simply asking a respondent to upload a photo, take a video, or answer a survey question from a specific location.

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Posted on Aug 29, 2017

What Causes Research Panel Attrition in China?

What Causes Research Panel Attrition in China?

A quality research study starts with a reliable sample. Learn what causes research panel attrition in China and other Asian countries and how this affects market research quality.

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Posted on Aug 22, 2017

3 Ways to Combat Social Desirability Bias in Asia

3 Ways to Combat Social Desirability Bias in Asia

Any study that collects and relies on self-reported attitude, usage, or behaviors is subject to some amount of over or under reporting bias. Find out how to combat these issues in this blog post.

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Posted on Aug 14, 2017

3 Things to Consider When Asking Sensitive Survey Questions

3 Things to Consider When Asking Sensitive Survey Questions

Today, it is very important to consider a respondent’s potential reaction to certain topics, as well as the wording of questions and responses. There is heightened sensitivity in this area.

— Jun Uematsu, dataSpring Director in Japan

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Posted on May 31, 2017

Understanding Survey Response Rates for Better Market Research Insights

Understanding Survey Response Rates for Better Market Research Insights

Monitor response rates to ensure your sample is representative and that you are collecting quality responses.

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Posted on May 16, 2017

Run Incidence Checks in Online Surveys like a BOSS

Run Incidence Checks in Online Surveys like a BOSS

A more accurate sample bid and field time estimates are only a few of the benefits when you run incidence checks in online surveys properly.

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Posted on Apr 06, 2017

Get to know your new Asian sample provider in South Korea

Get to know your new Asian sample provider in South Korea

Continuing our "Get to Know..." series focused on local Asian sample markets where we do business, Geunjin Kim, dataSpring’s Sales Manager in Korea, shares her thoughts on the country's online research panel and current trends in the market research industry.

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Posted on Mar 23, 2017

Get to know your new Asian sample provider in the U.S.

Get to know your new Asian sample provider in the U.S.

Jeff Gerken, dataSpring's Regional VP, North America, shares his thoughts about working on an Asian sample panel and trends in the market research industry.

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Posted on Mar 15, 2017

Get to know your Asian sample provider in APAC

Get to know your new Asian sample provider in APAC

Jonathan Lai, dataSpring’s Senior Account Manager in APAC, shares his thoughts on current trends in the market research industry, particularly in the Asian sample market of the APAC region.

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Posted on Feb 16, 2017

5 Survey Logic Tactics to Boost Response Rates

five-survey-logic-tactics

With the increasing use of mobile devices, attention is more difficult to retain than ever. In 2015, the average attention span of humans was reported to be 8.25 seconds- shorter than a goldfish’s! Because of this, researchers need to condense complex questionnaires and cope with increasing drop-out rates in online surveys.

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Posted on Feb 07, 2017

Privacy Issues in Mobile Market Research

Privacy Issues in Mobile Market Research

Advances in mobile technology make it imperative for researchers and consultants to consider privacy in mobile research studies.

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Posted on Jan 31, 2017

Best Practices for Questionnaire Design in Mobile

Best Practices for Questionnaire Design in Mobile

Questionnaire design in mobile devices is one of the essential elements in constructing a successful mobile market research study.

Just as online surveys changed questionnaire design from telephone data collection, the rise in mobile surveys and the availability of mobile panels has forced the industry to review and update some elements that have been taken for granted. And while the basics of good questionnaire design have not changed, it is important to take into account the way people use their smartphones, and the unique interface and functionality.

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Posted on Jan 24, 2017

How Your Mobile Research Panel Can Effect Data Quality

How Your Mobile Research Panel Can Effect Data Quality
dataSpring’s research on research suggests mobile respondents need to be a consideration in every online research study.

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Posted on Jan 17, 2017

How to Adapt Your Online Study to Mobile

How to Adapt Your Online Study to Mobile

Before you begin to adapt your online study to mobile, it is worth considering if there is a valid research reason for the switch.

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Posted on Jan 12, 2017

A Glance Back, A Look Ahead for dataSpring

A Glance Back, A Look Ahead for dataSpring
A look back at 2016 and our key resolutions for 2017.

For most companies in the market research industry, 2016 was a year of change and transition. dataSpring has undergone a significant transformation as well. The past year saw…

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Posted on Dec 22, 2016

A Season of Giving: dataSpring Visits Children's Home in Manila

A Season of Giving: dataSpring Visits Children's Home in Manila

Meritxell Children's Home Foundation

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Posted on Nov 29, 2016

Best Practices in Conducting Market Research Online Communities

Best Practices in Conducting Market Research Online Communities

Successfully conducting online communities requires a shift in the research paradigm, moving from simply 'asking' questions, to active community 'listening' to uncover insights.

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Posted on Nov 22, 2016

The Future of Tech in China's Online Market Research Industry

The Future of Tech in China's Online Market Research Industry

Mr. Xiaoyi Chai, dataSpring's General Manager in China, presented at the 7th China Marketing and Market Research Summit in Beijing last October 27, 2016. Data quality is the number one concern of the online market research industry in China. His presentation describes the status quo of the industry and how technology will play a major part in shaping its future. Here are the highlights:

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Posted on Nov 15, 2016

Successful Diary Panel Studies: Tips on Engaging Respondents

Successful Diary Panel Studies: Tips on Engaging Respondents
Engagement at every step of the process helps ensure success and maximizes the impact of your study.

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Posted on Oct 19, 2016

Get to know your new Asian sample provider in Europe

Get to know your new Asian sample provider in Europe

dataSpring’s new EMEA Region Director, Arjen van Duijvenbode shares his thoughts about working on an Asian sample panel and trends in the market research industry.

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Posted on Oct 18, 2016

Asia Research Poll: Facebook vs. Instagram

Asia Research Poll: Facebook vs. Instagram

We conducted an Asia research poll of around 5,000 panelists from eight Asian countries to find out whether our respondents prefer Facebook or Instagram, and why.

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Posted on Oct 13, 2016

Brand Tracking Research: 3 Tips to Ensure Your Success

Brand Tracking Research: 3 Tips to Ensure Your Success

Flip the process and start with the report to gain stakeholder buy-in, help focus the questionnaire and develop an effective sample plan.

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Posted on Aug 24, 2016

7 Taboo Survey Topics in Asia

 

One of the major challenges researchers face whenever they run market research surveys in Asia is figuring out whether a topic or question is culturally sensitive or not. A topic may not be explicitly taboo, but they may actually be considered taboo.

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Posted on Aug 10, 2016

Smarter than Smart Tips for Research Project Management

Smarter than Smart Tips for Research Project Management

The common perception of Project Managers is that they are detail oriented and extremely organized A-type personalities. In other words, the type of person depicted above.

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Posted on Jul 27, 2016

7 Times #MRX Showed Its Funny Side

7 Times #MRX Showed Its Funny Side

Most tweets about #mrx are educational and rich in insights. So much so that a lot of people outside of the industry think we're a bunch of serious researchers who are obsessed with data.

Now, while that might not be too far off the mark, our sense of humor does pop up once in a while. And when it does, it's hilarious!

 

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Posted on Jun 22, 2016

Survey Software Must-Haves: 5 Advanced Question Types

Survey Software Must-Haves: 5 Advanced Question Types

In our last post, Survey Software Must-Haves: 6 Basic Question Types, we talked about the importance of questionnaire design and the basic question types you can do with your average market research survey software.

Today, we're going to tackle the advanced question types which are a little bit trickier; 'trickier' in the sense that while using these kinds of questions will give you richer data, they're a lot harder to do if you don't have the right survey software.

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Posted on Jun 08, 2016

Survey Software Must-Haves: 6 Basic Question Types

Survey Software Must-Haves: 6 Basic Question Types

Questionnaire design is perhaps the most important part of market research survey. It takes a great deal of time and attention to write good questions and organize them to form the questionnaire. Just think, there can be many ways to ask a single question, and how that question is placed in the survey may influence how people respond to the later questions.

That’s why, before you begin, you have to ask yourself two questions:

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Posted on May 31, 2016

How Does dataSpring Avoid Respondent Duplication?

How Does dataSpring Avoid Respondent Duplication?

Duplication.

It happens when a respondent is able to access a survey more than once, resulting in two sets of identical data. Clones, if you will. It's one of those annoying data problems that can come up when you are working with multiple panel companies, and it can really screw up the results.

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Posted on May 25, 2016

The Pros and Cons of Online Research Panels

The Pros and Cons of Online Research Panels

In our last post, Understanding Online Research Panels, we talked about what an online research panel is and how it works. Your next step is to figure out if conducting a survey online is the right methodology for your study.

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Posted on May 18, 2016

Understanding Online Research Panels

Understanding Online Research Panels

A new project lands on your desk.

Flipping through the brief, three things immediately become clear:

  1. You need to find out the desires and preferences of your client's target audience.
  2. You need it yesterday.
  3. You need it cheap.
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Posted on Feb 19, 2016

8 Online Survey Terms Consultants Need to Know

8 Online Survey Terms Consultants Need to Know

A client is going to launch a new product soon and they want to have a better understanding of their market. You're the person they turn to to get these answers. So, you decide to run a market feasibility study with an online market research firm who will do most of the legwork for you, from programming to sampling to tabulation.

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Posted on Jul 24, 2015

MERS Crisis in South Korea: The Market Research Industry Adapts

Turbulent Times

In the midst of global economic turbulence—due to the currency devaluation in Japan, export trade depression in China, and the Greece debt crisis among other things—the Middle East Respiratory Syndrome (MERS) has struck a hard blow to an already sluggish Korean economy. The disease, which first appeared in the country in May, has infected 185 people, mostly elders, and left 36 dead to date, with more in quarantine.

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Posted on Apr 18, 2015

The Number One Emerging Market Research Trend in India: Mobile

Read on for an informative first-hand look at issues shaping the future of Market Research in one of the world's largest up and coming economies.

Shortly after joining dataSpring a few months ago, my first official task was to take a business trip to India - one of the markets I cover as dataSpring's Senior Account Manager in APAC.

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