Ever since the World Health Organization declared COVID-19 a pandemic in March, the world changed in ways we could not have imagined in our lifetimes. Many nations closed their borders, businesses and universities were shut down, and social behavior was strictly monitored and controlled. With hospitals overwhelmed with cases and potential vaccines still on clinical trial stages, no one knows when or how the current pandemic will end.
The market research industry was not spared by COVID-19. As health and safety became everyone’s utmost concern, several market research initiatives, most of which are conducted through close, face-to-face interactions, have been halted. Fortunately, technology, particularly online tools, allowed market researchers to continue their projects despite the current restrictions in travel and human interaction.Read More >