Posted by dataSpring Editors / Aug 15, 2019

[Infographic] The 8-Step Guide to Product Testing Studies

[Infographic] The 8-Step Guide to Product Testing Studies

Match your research plan and objectives to the traditional product development process to help increase product testing success.

By now most marketers are familiar with the '80% of new products fail' statistic. Of course, this is a broad generalization, but the fact is, due to a number of factors, most new products fail. Market research can help improve these success rates, but it is crucial that research is conducted at the right time, and that the methods employed fit the objectives.

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Posted by dataSpring Editors / May 31, 2017

Understanding Survey Response Rates for Better Market Research Insights

Understanding Survey Response Rates for Better Market Research Insights

Monitor response rates to ensure your sample is representative and that you are collecting quality responses.

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Posted by dataSpring Editors / May 16, 2017

Run Incidence Checks in Online Surveys like a BOSS

Run Incidence Checks in Online Surveys like a BOSS

A more accurate sample bid and field time estimates are only a few of the benefits when you run incidence checks in online surveys properly.

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Posted by Marjorie Yoro / Aug 10, 2016

Smarter than Smart Tips for Research Project Management

Smarter than Smart Tips for Research Project Management

The common perception of Project Managers is that they are detail oriented and extremely organized A-type personalities. In other words, the type of person depicted above.

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