Posted by dataSpring Editors / Apr 04, 2018

7 Common Questionnaire Mistakes Market Researchers Should Avoid

7 Common Questionnaire Mistakes Market Researchers Should Avoid

Most experienced researchers and consultants can put together an effective survey instrument. But even then, small issues can creep into the questionnaire that can compromise quality, introduce bias or result in misleading results. While many of the common mistakes listed here may seem obvious, it is always good practice to review a questionnaire with these potential issues in mind.

Here are some of the common questionnaire mistakes market researchers should avoid:

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Posted by dataSpring Editors / Jan 30, 2018

Understanding Questionnaire Design in Japan

Understanding Questionnaire Design in Japan

Although the fundamentals of questionnaire design are fairly universal, taking into consideration key differences in the Japanese market will help ensure you get maximum value and insight from your study.

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Posted by dataSpring Editors / Oct 03, 2017

6 Common Misconceptions on Running Surveys in Asia

6 Common Misconceptions on Running Surveys in Asia

Help ensure the success of your Asian market research study by learning how to avoid common traps that can affect data quality and study timing.

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Posted by dataSpring Editors / May 31, 2017

Understanding Survey Response Rates for Better Market Research Insights

Understanding Survey Response Rates for Better Market Research Insights

Monitor response rates to ensure your sample is representative and that you are collecting quality responses.

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Posted by Nichole Ballesteros / Feb 16, 2017

5 Survey Logic Tactics to Boost Response Rates

5 Survey Logic Tactics to Boost Response Rates

With the increasing use of mobile devices, attention is more difficult to retain than ever. In 2015, the average attention span of humans was reported to be 8.25 seconds- shorter than a goldfish’s! Because of this, researchers need to condense complex questionnaires and cope with increasing drop-out rates in online surveys.

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