Posted by dataSpring Editors / May 09, 2019

Market Research Survey Essentials

Market Research Survey Essentials

A survey is a set of questions that aims to acquire data from a target group of people. In the field of market research, it is an invaluable tool to evaluate business strategies, product insights, and consumer opinions, to name a few. For the longest time, market researchers have administered surveys by paper through fieldwork, or indirectly through phone surveys. More recently, online and mobile research surveys are getting more extensive use.

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Posted by dataSpring Editors / Apr 04, 2018

7 Common Questionnaire Mistakes Market Researchers Should Avoid

7 Common Questionnaire Mistakes Market Researchers Should Avoid

Most experienced researchers and consultants can put together an effective survey instrument, but even then, small issues can creep into the questionnaire that can compromise quality, introduce bias or lead to misleading results. While many of the common mistakes listed here may seem obvious, it is always good practice to review a questionnaire with these potential issues in mind.

Discover the online survey terms you should know

Here are some of the common questionnaire mistakes market researchers should avoid:

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Posted by dataSpring Editors / Jan 30, 2018

Understanding Questionnaire Design in Japan

Understanding Questionnaire Design in Japan

Although the fundamentals of questionnaire design are fairly universal, taking into consideration key differences in the Japanese market will help ensure you get maximum value and insight from your study.

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Posted by dataSpring Editors / Oct 03, 2017

6 Common Misconceptions on Running Surveys in Asia

6 Common Misconceptions on Running Surveys in Asia

Help ensure the success of your Asian market research study by learning how to avoid common traps that can affect data quality and study timing.

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Posted by dataSpring Editors / May 31, 2017

Understanding Survey Response Rates for Better Market Research Insights

Understanding Survey Response Rates for Better Market Research Insights

Monitor response rates to ensure your sample is representative and that you are collecting quality responses.

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