![[Infographic] Pros and Cons of Mobile Research](http://www.d8aspring.com/hubfs/Blog/digital-marketing-1433427_1920.jpg)
Mobile phone adoption, especially smartphones, can help researchers and consultants expand and enrich their studies by capturing data at decisive moments in the decision-making process.
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To yield truly valuable market research insights, a mobile ethnography must go beyond simply asking a respondent to upload a photo, take a video, or answer a survey question from a specific location.
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Advances in mobile technology make it imperative for researchers and consultants to consider privacy in mobile research studies.
Questionnaire design in mobile devices is one of the essential elements in constructing a successful mobile market research study.
Just as online surveys changed questionnaire design from telephone data collection, the rise in mobile surveys and the availability of mobile panels has forced the industry to review and update some elements that have been taken for granted. And while the basics of good questionnaire design have not changed, it is important to take into account the way people use their smartphones, and the unique interface and functionality.
dataSpring’s research on research suggests mobile respondents need to be a consideration in every online research study.
