Mobile phone adoption, especially smartphones, can help researchers and consultants expand and enrich their studies by capturing data at decisive moments in the decision-making process.
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To yield truly valuable insights, a mobile ethnography must go beyond simply asking a respondent to upload a photo, take a video, or answer a survey question from a specific location.
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Advances in mobile technology make it imperative for researchers and consultants to consider privacy in mobile research studies.
Questionnaire design is one of the foundational elements in constructing a successful market research study.
Just as online surveys changed questionnaire design from telephone data collection, the rise in mobile surveys and availability of mobile panels has forced the industry to review and update some elements that have been taken for granted. And while the basics of good questionnaire design haven’t changed, it is important to take into account the way people use their smartphones, and the unique interface and functionality.
dataSpring’s research on research suggests mobile respondents need to be a consideration in every online research study.
