Posted by dataSpring Editors / May 23, 2018

4 Ways AI Might Affect Market Research Trends

4 Ways AI Might Affect Your Market Research Trends

As artificial intelligence (AI) technology develops, should researchers and market research consultants start looking for a new career? Thankfully, the answer is No. In fact, AI has the potential to make market research even more valuable to the organization by bringing more efficiency, depth, and insight to the process.

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Posted by dataSpring Editors / Apr 11, 2018

Mobile Vs. Online Research: 6 Differences You NEED to Know

Mobile Vs. Online Research: 6 Differences You NEED to Know

In the market research industry's continuing quest to find more efficient and cost-effective approaches to data collection, online appeared to be the answer.

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Posted by dataSpring Editors / Apr 04, 2018

7 Common Questionnaire Mistakes Market Researchers Should Avoid

7 Common Questionnaire Mistakes Market Researchers Should Avoid

Most experienced researchers and consultants can put together an effective survey instrument, but even then, small issues can creep into the questionnaire that can compromise quality, introduce bias or lead to misleading results. While many of the common mistakes listed here may seem obvious, it is always good practice to review a questionnaire with these potential issues in mind.

Discover the online survey terms you should know

Here are some of the common questionnaire mistakes market researchers should avoid:

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Posted by dataSpring Editors / Mar 14, 2018

Market Research Trends in Korea

Market Research Trends in Korea

With increased visibility Korea has received from the successful hosting of the Winter Olympics, along with growing exports and higher domestic consumption, many firms have an interest in entering the market. It is critical that researchers and consultants tasked with supporting marketing and product launches know the effective market research trends in Korea.

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Posted by dataSpring Editors / Feb 13, 2018

Offline Market Research Trends in China

Offline Market Research Trends in China

Although China is the largest e-commerce market in the world, fielding a study online may not be the most cost-effective, nor representative, approach.

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