In 2020, the future is clear.Read More >
As artificial intelligence (AI) technology develops, should researchers and market research consultants start looking for a new career? Thankfully, the answer is No. In fact, AI has the potential to make market research even more valuable to the organization by bringing more efficiency, depth, and insight to the process.Read More >
In the market research industry's continuing quest to find more efficient and cost-effective approaches to data collection, online appeared to be the answer.Read More >
Most experienced researchers and consultants can put together an effective survey instrument, but even then, small issues can creep into the questionnaire that can compromise quality, introduce bias or lead to misleading results. While many of the common mistakes listed here may seem obvious, it is always good practice to review a questionnaire with these potential issues in mind.
Here are some of the common questionnaire mistakes market researchers should avoid:Read More >
With increased visibility Korea has received from the successful hosting of the Winter Olympics, along with growing exports and higher domestic consumption, many firms have an interest in entering the market. It is critical that researchers and consultants tasked with supporting marketing and product launches know the effective market research trends in Korea.Read More >