Posted by dataSpring Editors / Apr 25, 2018

The Importance of Survey Panel Verification

The Importance of Market Research Panel Verification

As companies look to capitalize on emerging global markets, investment in market research is a critical component. Researchers and consultants who support these initiatives acknowledge the importance of data quality, but there is often a lack of understanding of the components that contribute to it.

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Posted by dataSpring Editors / Aug 29, 2017

What Causes Research Panel Attrition in China?

What Causes Research Panel Attrition in China?

A quality research study starts with a reliable sample. Learn what causes research panel attrition in China and other Asian countries and how this affects market research quality.

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Posted by dataSpring Editors / May 31, 2017

Understanding Survey Response Rates for Better Market Research Insights

Understanding Survey Response Rates for Better Market Research Insights

Monitor response rates to ensure your sample is representative and that you are collecting quality responses.

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Posted by Marjorie Yoro / Feb 19, 2016

8 Online Survey Terms Consultants Need to Know

8 Online Survey Terms Consultants Need to Know

A client is going to launch a new product soon and they want to have a better understanding of their market. You're the person they turn to to get these answers. So, you decide to run a market feasibility study with an online market research firm who will do most of the legwork for you, from programming to sampling to tabulation.

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