--- title: dataSpring's Plans and Expectations in 2023 description: Check out what Springers from different regions expect this 2023! image: https://www.d8aspring.com/hubfs/IMG_8647.jpg --- [![Go to Home](https://www.d8aspring.com/hubfs/dataSpring/common/dataSpring-logo.svg "Go to Home")](https://www.d8aspring.com/) - About [About dataSpring](https://www.d8aspring.com/company) Get to know your Asian panel insights provider. [Meet the Team](https://www.d8aspring.com/team) We aspire to be visionary, passionate, and relentless drivers of dataSpring values. [Careers](https://www.d8aspring.com/careers) See our current openings and let’s build great things together! [Visit Us](https://www.d8aspring.com/visit-us) Check out our offices in key cities across Asia. - Products dataSpring Panels [Asian Sample](https://www.d8aspring.com/asian-sample) We’re ready to serve your research needs with our expansive coverage in Asia. [Panel Sources](https://www.d8aspring.com/panel-sources) Our secure data comes from proprietary panels, API integration, and third-party partners. [Panel Quality](https://www.d8aspring.com/panel-quality) Our industry-leading Quality Check System ensures data validity and valuable insights. [Operations](https://www.d8aspring.com/operations) Enjoy convenient 24/7 support from our highly-capable Springers who speak your language. [Get Our Panel Book](https://www.d8aspring.com/download-panel-book) Solutions [Products](https://www.d8aspring.com/products) Complete your requirements with our reliable platforms. [Services](https://www.d8aspring.com/services) We provided solutions for every stage of your projects. [Mobile Platform](https://www.d8aspring.com/mobile-platform) Draw in-the-moment insights from Asian mobile consumers with our all-in-one platform. [Check our mobile capabilities](https://www.d8aspring.com/download-mobile-capabilities) - Resources Get started [Understanding Online Research Panels](https://www.d8aspring.com/understanding-online-research-panels) [Mobile Research Essentials](https://www.d8aspring.com/mobile-research-essentials) [Downloadable Media](https://www.d8aspring.com/resources) [Newsletter](https://www.d8aspring.com/newsletter) [Press Releases](https://www.d8aspring.com/press-release) Resources [Blogs](https://www.d8aspring.com/blog) Read more on topics about online research solutions to get you started. [Eye On Asia](https://www.d8aspring.com/eye-on-asia) Check out the latest trends in Asia and learn valuable local insights. [dS Insights](https://www.d8aspring.com/ds-insights) Relevant and beneficial market research content, updated regularly. [Eye On Asia Podcast](https://www.d8aspring.com/eye-on-asia-podcast) Listen to the latest market research news and trends in Asia in dataSpring's monthly podcast. リソース [ブログ](https://www.d8aspring.com/ja/blog) マーケティングリサーチやアジア諸国の情報について [Eye On Asia](https://www.d8aspring.com/ja/eye-on-asia) アジアの最新トレンドをチェックして、現地の貴重な情報を知ることができます。 [最新のインサイト情報](https://www.d8aspring.com/ds-insights) アジア地域のパネルについては、毎月実施される自主調査より詳しい情報をご確認いただけます。 [Eye On Asia Podcast](https://www.d8aspring.com/eye-on-asia-podcast) Eye On Asia Podcastにて、最新のアジアのマーケティングリサーチに関するニュースやトレンドを聞くことができます。 - [Ask dataSpring](https://www.d8aspring.com/help) - [Contact Us ](https://www.d8aspring.com/contact) [![dataSpring](https://www.d8aspring.com/hubfs/dataSpring/common/dataSpring-logo.svg)](https://www.d8aspring.com/) - About - [About dataSpring](https://www.d8aspring.com/company) - [Meet the Team](https://www.d8aspring.com/team) - [Careers](https://www.d8aspring.com/careers) - [Visit Us](https://www.d8aspring.com/visit-us) - Products - [Asian Sample](https://www.d8aspring.com/asian-sample) - [Panel Sources](https://www.d8aspring.com/panel-sources) - [Panel Quality](https://www.d8aspring.com/panel-quality) - [Operations](https://www.d8aspring.com/operations) - [Products](https://www.d8aspring.com/products) - [Services](https://www.d8aspring.com/services) - [Mobile Platform](https://www.d8aspring.com/mobile-platform) - Resources - [Understanding Online Research Panels](https://www.d8aspring.com/understanding-online-research-panels) - [Mobile Research Essentials](https://www.d8aspring.com/mobile-research-essentials) - [Blogs](https://www.d8aspring.com/blog) - [Eye On Asia](https://www.d8aspring.com/eye-on-asia) - [dS Insights](https://www.d8aspring.com/ds-insights) - [Eye On Asia Podcast](https://www.d8aspring.com/eye-on-asia-podcast) - [Downloadable Media](https://www.d8aspring.com/resources) - [Newsletter](https://www.d8aspring.com/newsletter) - [Press Releases](https://www.d8aspring.com/press-release) - Resources - [オンラインパネルについて](https://www.d8aspring.com/understanding-online-research-panels) - [モバイルリサーチの必要性について](https://www.d8aspring.com/mobile-research-essentials) - [ブログ](https://www.d8aspring.com/ja/blog) - [Eye On Asia](https://www.d8aspring.com/ja/eye-on-asia) - [最新のインサイト情報](https://www.d8aspring.com/ds-insights) - [Eye On Asia Podcast](https://www.d8aspring.com/eye-on-asia-podcast) - [ダウンロード](https://www.d8aspring.com/resources) - [ニュースレター](https://www.d8aspring.com/newsletter) - [プレスリリース](https://www.d8aspring.com/press-release) - [Ask dataSpring](https://www.d8aspring.com/help) [Contact Us](https://www.d8aspring.com/contact) [Home](https://www.d8aspring.com/)Resources[Blog](https://www.d8aspring.com/blog) # Blog Relevant and beneficial market research content, updated regularly. # dataSpring's Plans and Expectations in 2023 Written by [dataSpring Editors](https://www.d8aspring.com/blog/author/dataspring-editors) | Est. reading time: 6 minute(s) ![IMG_8647](https://www.d8aspring.com/hs-fs/hubfs/IMG_8647.jpg?width=4000&height=2250&name=IMG_8647.jpg)Previously we shared four areas to watch out for in 2023 in market research. Now Springers from different regions share what dataSpring is looking forward to this year and what you can expect from us! We asked two questions that would give us insight into what Springers, including our very own CEO, expect from the market this year and what they think people should expect from dataSpring. Here's what they have to say: ## **Springers and what they expect for 2023** ### *Q: What do you expect for the Market Research industry in your country/region for 2023, given its state from 2022 and how will it affect the industry now?* ### ![Canva Design DAFZgbTf6co](https://www.d8aspring.com/hs-fs/hubfs/Canva%20images/Canva%20Design%20DAFZgbTf6co.png?width=155&height=124&name=Canva%20Design%20DAFZgbTf6co.png) ### Tomohiro Hosono, dataSpring CEO There are multiple items to think about, but the one that would stand out would be a new standard on higher data quality assurance measures that will change the dynamics of the whole industry. ### ![Canva Design DAFagrpldtc](https://www.d8aspring.com/hs-fs/hubfs/Canva%20images/Canva%20Design%20DAFagrpldtc.png?width=155&height=124&name=Canva%20Design%20DAFagrpldtc.png) ### Saehee Kim, General Manager of dataSpring Korea There are potential trends that could shape market research in Korea in 2023 for one, as travel and [cosmetics](https://www.d8aspring.com/blog/the-importance-of-market-research-in-the-beauty-industry) are growing with the relaxation of Covid-19 there will be various demands for research for domestic businesses both locally and overseas, while both [Artificial Intelligence and Machine Learning ](https://www.d8aspring.com/blog/what-to-expect-in-2023-for-market-research)and [Mobile research](https://www.d8aspring.com/blog/how-to-make-your-mobile-research-survey-work-in-asia) is presumed to continue to rise. Lastly, with growing concerns over privacy and [data protection](https://www.d8aspring.com/blog/what-to-expect-in-2023-for-market-research), market research companies in Korea may emphasize ethical practices and data protection measures to ensure customer data security. ### ![Canva Design DAFZgWiiLS4](https://www.d8aspring.com/hs-fs/hubfs/Canva%20images/Canva%20Design%20DAFZgWiiLS4.png?width=158&height=126&name=Canva%20Design%20DAFZgWiiLS4.png)David Chikashua, Business Development Manager, EMEA CS and OPS The British Chambers of Commerce (BCC) forecasts the recession of the UK economy to continue during the three consecutive quarters of 2023. On the positive side, it is expected that the marketing budget to continue growing. However it will expand at a much slower pace than what we have witnessed during the year 2022 post-pandemic recovery.  ### ![00B5CB](https://www.d8aspring.com/hs-fs/hubfs/Canva%20images/00B5CB.png?width=157&height=126&name=00B5CB.png)Takuya Okayama, Director, Japan CS & OPs and APAC Operations For Japan, changes in the industry will still depend on how the situation with COVID-19 will change, as well as the rate of the JPY.   ## **What you can expect from dataSpring in 2023** ### *Q: What do you expect for the Market Research industry in your country/region for 2023, given its state from 2022 and how will it affect the industry now?* ### ![Canva Design DAFZgbTf6co](https://www.d8aspring.com/hs-fs/hubfs/Canva%20images/Canva%20Design%20DAFZgbTf6co.png?width=159&height=127&name=Canva%20Design%20DAFZgbTf6co.png)Tomohiro Hosono, dataSpring CEO To always seek more knowledge and insight on how to run projects in Asia with local suppliers, especially with many national-level policies and regulations changing at record-level speed.   ### ![Canva Design DAFZgMtW6vU](https://www.d8aspring.com/hs-fs/hubfs/Canva%20images/Canva%20Design%20DAFZgMtW6vU.png?width=155&height=124&name=Canva%20Design%20DAFZgMtW6vU.png)Darlene Tuscano, Senior Manager, EMEA CS & Operations  As more borders open, more avenues for business growth, in general, are inevitable. People can expect dataSpring to deliver an elevated commitment to not only cater to our growing clientele, but to also strengthen internal foundations by giving priority to individual growth, creating avenues for more collaboration, and cultivating a culture that respects diversity. ### ![Canva Design DAFZgCIU-OM](https://www.d8aspring.com/hs-fs/hubfs/Canva%20images/Canva%20Design%20DAFZgCIU-OM.png?width=165&height=132&name=Canva%20Design%20DAFZgCIU-OM.png)Semee Park, Panel Development Team, Sr. Product Development Manager  dataSpring has 2 plans this year. First, We plan to acquire users through a more diverse route to get even more users who are new to online surveys. Second, We'll continuously improve the quality of their responses. We will provide education and post-response feedback to users unfamiliar with online surveys, highlighting how to answer surveys honestly, and how much influence their responses have on the market with the know-how we have. ### ![Canva Design DAFZgCa_p5U](https://www.d8aspring.com/hs-fs/hubfs/Canva%20images/Canva%20Design%20DAFZgCa_p5U.png?width=159&height=127&name=Canva%20Design%20DAFZgCa_p5U.png)Simon Ng, APAC Business Development Manager  Evaluate the current performance of the business and find ways to help the business reach its full potential. Continued support on providing flexibility in running projects in Asia.   ### ![Canva Design DAFZgFPn_30](https://www.d8aspring.com/hs-fs/hubfs/Canva%20images/Canva%20Design%20DAFZgFPn_30.png?width=163&height=130&name=Canva%20Design%20DAFZgFPn_30.png)Julia Chua, APAC Business Development Manager  A trend that we will continue seeing in 2023 is how market research would need to keep up with innovation and technology in a constantly changing, multi-faceted community. Therefore, what we can expect from dataSpring this year is the building and fostering of better and stronger relationships between both old and new businesses, to understand their ever-changing consumer needs, and provide them with solutions to meet those needs.   ## **Takeaway** Like any other industry, Market Research is already back in the field however this does not mean that we can now ignore the pandemic and its effects on our economies. It is still shaky for many businesses and there's a lot of anticipation.  There would be a lot of adjustments and changes as we go through the year* *this includes digital transformation brought by the surge of digital in recent years hence the continuous increase in usage of online, mobile research, AI and Machine learning in data collection* *which would also mean there's a need to emphasize data security while assuring data quality.  [dataSpring](https://www.d8aspring.com/) delivers exactly the quality data you need from over 2 million+ active panels of online survey respondents. Covering 12 countries in Asia, our operation includes cultural and local language expertise. dataSpring ensures delivery of high-quality data and quick turn-around time, bringing insightful results at a great value price to serve your research needs. [Contact us](https://www.d8aspring.com/contact) so to learn more about how to conduct your study for 2023! You can also check out our panel book [here](https://www.d8aspring.com/download-panel-book) if you want to know more about panel research in Asia, See you at our next one, next year! [![Find out what online research panels are](https://no-cache.hubspot.com/cta/default/421428/d36990c3-f71b-46dd-8923-5d36d6bb66ee.png)](https://cta-redirect.hubspot.com/cta/redirect/421428/d36990c3-f71b-46dd-8923-5d36d6bb66ee) Published February 28, 2023 03:02 PM Topics: [APAC](https://www.d8aspring.com/blog/topic/apac),  [Asian Online Sample](https://www.d8aspring.com/blog/topic/asian-online-sample),  [Research Panel Asia](https://www.d8aspring.com/blog/topic/research-panel-asia),  [Online Market Research](https://www.d8aspring.com/blog/topic/online-market-research),  [Asia](https://www.d8aspring.com/blog/topic/asia),  [2023](https://www.d8aspring.com/blog/topic/2023),  [Machine learning](https://www.d8aspring.com/blog/topic/machine-learning),  [AI](https://www.d8aspring.com/blog/topic/ai) ## Don't forget to share this post! [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.d8aspring.com%2Fblog%2Fdatasprings-plans-and-expectations-in-2023) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.d8aspring.com/blog/datasprings-plans-and-expectations-in-2023) [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.d8aspring.com%2Fblog%2Fdatasprings-plans-and-expectations-in-2023) # Related Articles [Market Research in the Diverse Culture of Asia b...](https://www.d8aspring.com/blog/market-research-in-the-diverse-culture-of-asia-by-joie-inocencio-dataspring-us) As Asia emerges as the world's largest and fastest-growing consumer market, understanding consumer behavior requires more than just statistics. Delving into market research in the region requires cult... [Read more](https://www.d8aspring.com/blog/market-research-in-the-diverse-culture-of-asia-by-joie-inocencio-dataspring-us) [A Glance Back, A Look Ahead for dataSpring](https://www.d8aspring.com/blog/a-glance-back-a-look-ahead-for-dataspring) A look back at 2016 and our key resolutions for 2017. For most companies in the market research industry, 2016 was a year of change and transition. dataSpring has undergone a significant transformatio... [Read more](https://www.d8aspring.com/blog/a-glance-back-a-look-ahead-for-dataspring) # Contact us anytime 24/7! One of our Springers will be in touch with you within 24-48 hours to follow up on your request. [Contact Us](https://www.d8aspring.com/contact) - [About dataSpring](https://www.d8aspring.com/company) - [Asian Sample](https://www.d8aspring.com/asian-sample) - [Mobile Platform](https://www.d8aspring.com/mobile-platform) - [Services](https://www.d8aspring.com/services) - [Contact Us](https://www.d8aspring.com/contact) # PANEL BOOK ![Thumbnail of the cover of dataSpring Panel Book](https://www.d8aspring.com/hs-fs/hubfs/dataSpring2020/img/footer-panel-book@2x-1.png?width=240&height=172&name=footer-panel-book@2x-1.png "Thumbnail of the cover of dataSpring Panel Book") Check out dataSpring's panel coverage in this downloadable ebook. [![](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-download.svg)Download Panel Book](https://www.d8aspring.com/download-panel-book) # NEWSLETTER Stay updated on market research trends and get tips on conducting surveys online. # FOLLOW US [![dataSpring Facebook Page](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-sns-circle-facebook.svg)](https://www.facebook.com/d8aSpring-1489255404720810/) [![dataSpring Twitter Page](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-sns-circle-twitter.svg)](https://twitter.com/d8aspring) [![dataSpring LinkedIn Page](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-sns-circle-linkedin.svg)](https://www.linkedin.com/company/d8aspring) - Tokyo **+81 3-5294-5970** - Shanghai **+86 21-5238-7703** - Seoul **+82 2-778-6051** - Manila **+63 2-8899-3862** - Singapore **+65 9001-1137** - Los Angeles **+1 718-404-9260** - London **+44 7724-025-169** [Privacy policy](https://www.d8aspring.com/privacy) · [Terms of use](https://www.d8aspring.com/terms) © 2026 dataSpring Inc. Know today, Power tomorrow [INTAGE GROUP](https://www.intageholdings.co.jp/) ![footer-association-logo_2026@2x](https://www.d8aspring.com/hs-fs/hubfs/footer-association-logo_2026@2x.png?width=600&height=103&name=footer-association-logo_2026@2x.png "footer-association-logo_2026@2x") [**](https://www.d8aspring.com/blog/datasprings-plans-and-expectations-in-2023#) # NEWSLETTER Stay updated on market research trends and get tips on conducting surveys online. - About Us - [About dataSpring](https://www.d8aspring.com/company) - [Asian Sample](https://www.d8aspring.com/asian-sample) - [Mobile Platform](https://www.d8aspring.com/mobile-platform) - [Services](https://www.d8aspring.com/services) - Our Offices - [Tokyo: +81 3-5294-5970](tel:81352945970) - [Shanghai: +86 21-5238-7703](tel:862152387703) - [Seoul: +82 2-778-6051](tel:8227786051) - [Manila: +63 2-8899-3862](tel:63289624643) - [Singapore: +65 9001-1137](tel:6590011137) - [Los Angeles: +1 718-404-9260](tel:17184049260) - [London: +44 7724-025-169](tel:447724025169) - [Contact Us](https://www.d8aspring.com/contact) [![dataSpring Facebook Page](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-sns-circle-facebook.svg)](https://www.facebook.com/d8aSpring-1489255404720810/) [![dataSpring Twitter Page](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-sns-circle-twitter.svg)](https://twitter.com/d8aspring) [![dataSpring LinkedIn Page](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-sns-circle-linkedin.svg)](https://www.linkedin.com/company/d8aspring) ![footer-association-logo_2026@2x](https://www.d8aspring.com/hs-fs/hubfs/footer-association-logo_2026@2x.png?width=400&height=69&name=footer-association-logo_2026@2x.png "footer-association-logo_2026@2x") © 2026 dataSpring Inc. Know today, Power tomorrow [INTAGE GROUP](https://www.intageholdings.co.jp/) [Privacy policy](https://www.d8aspring.com/privacy) · [Terms of use](https://www.d8aspring.com/terms) [**](https://www.d8aspring.com/blog/datasprings-plans-and-expectations-in-2023#)