Posted by dataSpring Editors / May 16, 2018

Will Chatbots Change Market Research Trends?

Will Chatbots Change Market Research Trends?

Chatbots, helpful (or annoying) little web or mobile programs designed to mimic human conversations, have been around for years.

Deployed for customer service, self-help, knowledge sharing, and other applications, early versions were often as frustrating as automated phone trees. They clumsily looked for keywords in order to supply information. But if the human part of the conversation went 'off-script' the bot could not respond.

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