Posted by dataSpring Editors / May 09, 2019

Market Research Survey Essentials

Market Research Survey Essentials

A survey is a set of questions that aims to acquire data from a target group of people. In the field of market research, it is an invaluable tool to evaluate business strategies, product insights, and consumer opinions, to name a few. For the longest time, market researchers have administered surveys by paper through fieldwork, or indirectly through phone surveys. More recently, online and mobile research surveys are getting more extensive use.

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Posted by Nichole Ballesteros / Feb 16, 2017

5 Survey Logic Tactics to Boost Response Rates

five-survey-logic-tactics

With the increasing use of mobile devices, attention is more difficult to retain than ever. In 2015, the average attention span of humans was reported to be 8.25 seconds- shorter than a goldfish’s! Because of this, researchers need to condense complex questionnaires and cope with increasing drop-out rates in online surveys.

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