Posted by dataSpring Editors / Feb 06, 2018

Avoid These 3 Asian Market Research Mistakes

Avoid These 3 Asian Market Research Mistakes

Having conducted thousands of research projects in Asia, we have seen repeated mistakes made when conducting studies in the region. 

Let us help you ensure that your next Asian market research study yields the accurate and representative results you expect by avoiding these common mistakes. 

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Posted by dataSpring Editors / Aug 22, 2017

3 Ways to Combat Social Desirability Bias in Asia

3 Ways to Combat Social Desirability Bias in Asia

Any study that collects and relies on self-reported attitude, usage, or behaviors is subject to some amount of over or under reporting bias. Find out how to combat these issues in this blog post.

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Posted by dataSpring Editors / Aug 14, 2017

3 Things to Consider When Asking Sensitive Survey Questions

3 Things to Consider When Asking Sensitive Survey Questions

Today, it is very important to consider a respondent’s potential reaction to certain topics, as well as the wording of questions and responses. There is heightened sensitivity in this area.

— Jun Uematsu, dataSpring Director in Japan

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Posted by Marjorie Yoro / Feb 19, 2016

8 Online Survey Terms Consultants Need to Know

8 Online Survey Terms Consultants Need to Know

A client is going to launch a new product soon and they want to have a better understanding of their market. You're the person they turn to to get these answers. So, you decide to run a market feasibility study with an online market research firm who will do most of the legwork for you, from programming to sampling to tabulation.

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