Marjorie Yoro

Recent Posts

Posted by Marjorie Yoro / Dec 22, 2016

A Season of Giving: dataSpring Visits Children's Home in Manila

A Season of Giving: dataSpring Visits Children's Home in Manila

Meritxell Children's Home Foundation

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Posted by Marjorie Yoro / Nov 22, 2016

The Future of Tech in China's Online Market Research Industry

The Future of Tech in China's Online Market Research Industry

Mr. Xiaoyi Chai, dataSpring's General Manager in China, presented at the 7th China Marketing and Market Research Summit in Beijing last October 27, 2016. Data quality is the number one concern of the online market research industry in China. His presentation describes the status quo of the industry and how technology will play a major part in shaping its future. Here are the highlights:

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Posted by Marjorie Yoro / Oct 18, 2016

Asia Research Poll: Facebook vs. Instagram

Asia Research Poll: Facebook vs. Instagram

We conducted an Asia research poll of around 5,000 panelists from eight Asian countries to find out whether our respondents prefer Facebook or Instagram, and why.

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Posted by Marjorie Yoro / Aug 24, 2016

7 Taboo Survey Topics in Asia

 

One of the major challenges researchers face whenever they run market research surveys in Asia is figuring out whether a topic or question is culturally sensitive or not. A topic may not be explicitly taboo, but they may actually be considered taboo.

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Posted by Marjorie Yoro / Aug 10, 2016

Smarter than Smart Tips for Research Project Management

Smarter than Smart Tips for Research Project Management

The common perception of Project Managers is that they are detail oriented and extremely organized A-type personalities. In other words, the type of person depicted above.

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