In July 2014, dataSpring started offering partner’s panels through our own company panel platform, surveyon PARTNERS. We also offer our company’s Philippines panels.In this article, we will share some tips in conducting online research in the Philippines.
In The Philippines, Tagalog is mainly used in southern Luzon, which includes the capital city, Manila. There is no problem in conducting survey in English only.
Areas that are often targeted in online research are Greater Manila and Nationwide.
Greater Manila *Manila and surrounding cities
Compared to the population composition, the ratio of panels in the 40s to 50s age range is small, therefore it may be difficult to collect the data. Please kindly consult with us.
We recommend checking the feasibility of the survey in advance - using our FREE IR Check tool.
| % | est. pop. *1 | Ratio of Panel Composition for dS panel |
| Male | 50.4% | 47.25% |
| Female | 49.6% | 52.75% |
| 13-19yo | 14.5% | 16.99% |
| 20-29yo | 29.6% | 29.82% |
| 30-39yo | 23.9% | 23.48% |
| 40-49yo | 19.0% | 16.17% |
| 50yo+ | 12.9% | 13.54% |
* 1 Reference website: https://psa.gov.ph/
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When targeting or allocating by income, it is common to design the survey according to the SEC classification.
*SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation and so on. It is an abbreviation for Social Economic Characteristics. There are several definitions regarding SEC.
| Ratio of Panel Composition for dS panel | |
| Less than PHP 2,000 | 28.0% |
| PHP 2,000 - 3,999 | 23.29% |
| PHP 4,000 - 5,999 | 15.45% |
| PHP 6,000 - 9,999 | 18.84% |
| PHP 10,000 or higher | 14.42% |
| No Answer | 21.23% |
In the case of high-priced goods such as overseas trips and cars, depending on the survey content, it might be better to focus only on respondents with high income. On the other hand, there is no need to set up conditions based on income for products consumed in a relatively short period such as drinks, foods, cosmetics (consumer goods for daily use) etc.
The Philippines is a multicultural nation. Many of the ethnic groups include Malay, Chinese, Spanish, and other ethnic minorities are the mixture of these ethnic groups. It is very unlikely to specify targeting conditions and allocations based on ethnic composition in the Philippines.
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Before conducting online or mobile surveys in the Philippines, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!
