Geunjin Kim

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Posted by Geunjin Kim / Jul 24, 2015

MERS Crisis in South Korea: How the Market Research Industry Adapted

Turbulent Times

In the midst of global economic turbulence in 2015—due to the currency devaluation in Japan, export trade depression in China, and the Greece debt crisis among other things—the Middle East Respiratory Syndrome (MERS) struck a hard blow to an already sluggish Korean economy. The disease, which first appeared in the country in May 2015, infected 185 people, mostly elders, and left dozens dead, with more in quarantine.

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