New mobile survey app in Korea boosts dataSpring's mobile panel coverage in Asia
Seoul, South Korea: Following the development of surveyon mobile app with Intage Singapore Pte. Ltd., global panel and survey software firm dataSpring adds Korea to its list of mobile panels with the launch of a new mobile survey app called PanelNow.
Mobile for Researchers and Panelists
Like its surveyon counterpart, the mobile app is designed for market researchers and panelists.
Researchers will be able to run surveys in a mobile-optimized platform with features such as in-app survey notification, device-blocking capability, and others. With access to mobile panels, researchers will now be able to reach target consumers on-the-go and in-the-moment.
Moreover, panelists will be able to answer surveys on their smartphone or tablet at a time and place convenient for them. New users need to complete a short profiling survey before they are able to participate in research projects and earn points via the mobile app or the company's PanelNow.com website.
"We are excited to offer new mobile capabilities to our global clients," says Saehee Kim, dataSpring General Manager in Korea. "Many of our local clients conduct device neutral surveys to maximize feasibility, but we are seeing an increased demand for mobile-only projects. Building a strong mobile research panel in Korea is one of our key priorities this year."
The PanelNow app is available for Android™ and iOS™ phones and tablets.
Expanded Mobile Panel Coverage in Asia
The young mobile research panel in Korea currently has over 1,000 active panelists, joining dataSpring's growing community of 15,000+ mobile panelists in Taiwan and Indonesia combined.
In addition, Semee Park, dataSpring Product Manager explains, "We built a device-blocking capability within our surveyon and PanelNow system so that our clients can also utilize our online panels to boost mobile samples. With this feature, we are able to run mobile-only surveys in all our proprietary panels in APAC and Korea. That's access to over 100,000 active panelists in APAC alone!"
dataSpring has 2 million+ panelists globally, with proprietary panels in Japan, China, Korea, Taiwan, Singapore, Hong Kong, Indonesia, Vietnam, Philippines, Malaysia, and Thailand.
More mobile panels are set to launch within the year.
Headquartered in Japan, dataSpring is a tech-based market research firm connecting international brands with targeted consumers through technology. The company offers market researchers and end clients a powerful package of research solutions such as Global Sample in over 35 countries, a one-stop Fieldwork Suite from questionnaire design to tabulation, and a proprietary survey programming and reporting tool.
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For more information, please visit: www.d8aspring.com
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