dataSpring established our Singapore panel and started service on June 2014. In this article, we will share some local tips in conducting online research in Singapore.
The survey will be conducted in either of 3 options below.
A. English, Simplified Chinese, Malay
B. English, Simplified Chinese
**Option A is the ideal way to conduct the survey. However since this means additional translation costs, option B or C are often practiced.
Since is geographically small, there are not many regional differences on culture and income. It is very rare to target or allocate based on the region.
Due to limited number of panels in the 50s age range, we conduct surveys using our best efforts depending on targeting and allocation. It's best to consult with us beforehand if you wish to conduct a study with certain profiles.
We recommend to check the feasibility of the survey in advance- possibly using our FREE IR Check tool.
|%||est. pop. *1||Ratio of Panel Composition for dS panel|
* 1 Reference website: http://www.singstat.gov.sg/
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When targeting or allocating by income, it is common to design surveys according to the SEC classification. The SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation and so on. It is an abbreviation for Social Economic Characteristics.
There are several definitions regarding SEC and we will refrain from describing the details, however we will introduce you one of the categories adopted by dataSpring as below.
|Ratio of Panel Composition for dS panel|
|Less than SGD 2,000||28.0%|
|SGD 2,000 - 3,999||23.29%|
|SGD 4,000 - 5,999||15.45%|
|SGD 6,000 - 9,999||18.84%|
|SGD 10,000 or higher||14.42%|
Singapore is a multiracial and multicultural country with ethnic Chinese (76.2% of the citizen population), indigenous Malays (15.0%), and ethnic Indians (7.4%) making up the majority of the population. With this in mind, we sometimes get requests to set up allocation based on ethnic composition. In consideration to our panels, we are able to confuct surveys based on natural fallout.
Before conducting online or mobile surveys in Singapore, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!
Because of its vast landmass, significant regional differences must be taken into account when conducting online research in China.