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Kanako Sudo
February 27, 2018

dataSpring's Singapore Panels | EYE ON ASIA 

dataspring singapore panels

Introduction

dataSpring established our Singapore panel and started service on June 2014. In this article, we will share some local tips in conducting online research in Singapore.

 

Country Language

  • National Language: Malay
  • Official Languages: English, Simplified Chinese, Malay, Tamil

The survey will be conducted in either of 3 options below.

A. English, Simplified Chinese, Malay

B. English, Simplified Chinese

C. English

 

**Option A is the ideal way to conduct the survey. However since this means additional translation costs, option B or C are often practiced.

 

Regions Covered

Since is geographically small, there are not many regional differences on culture and income. It is very rare to target or allocate based on the region.

 

Demographics and Ratio of Panel Composition

Due to limited number of panels in the 50s age range, we conduct surveys using our best efforts depending on targeting and allocation. It's best to consult with us beforehand if you wish to conduct a study with certain profiles.

 

We recommend to check the feasibility of the survey in advance- possibly using our FREE IR Check tool.

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% est. pop. *1 Ratio of Panel Composition for dS panel
Male 49.0% 47.3%
Female 51.0% 52.7%
13-19yo 7.5% 17.0%
20-29yo 21.2% 29.8%
30-39yo 23.0% 23.5%
40-49yo 24.1% 16.2%
50yo+ 24.1% 4.1%

* 1 Reference website: http://www.singstat.gov.sg/

 

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Income

When targeting or allocating by income, it is common to design surveys according to the SEC classification. The SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation and so on. It is an abbreviation for Social Economic Characteristics.

 

There are several definitions regarding SEC and we will refrain from describing the details, however we will introduce you one of the categories adopted by dataSpring as below.

% Monthly Household Income

  Ratio of Panel Composition for dS panel
Less than SGD 2,000 28.0%
SGD 2,000 - 3,999 23.29%
SGD 4,000 - 5,999 15.45%
SGD 6,000 - 9,999 18.84%
SGD 10,000 or higher  14.42%
No Answer 21.23%

 

Local Pro Tip:

There are times when focusing on only respondents with high incomes is best- such as SEC A and B. This is because some goods in Singapore are priced higher relative to other countries; such as overseas trips and cars. On the other hand, products used daily such as drinks, foods, cosmetics etc. can be conducted to SEC C or D or higher, or even without any income conditions.

 

Ethnic Composition of our Panels

Singapore is a multiracial and multicultural country with ethnic Chinese (76.2% of the citizen population), indigenous Malays (15.0%), and ethnic Indians (7.4%) making up the majority of the population. With this in mind, we sometimes get requests to set up allocation based on ethnic composition. In consideration to our panels, we are able to confuct surveys based on natural fallout.

 

Precautions in Conducting Online Research in Singapore

  • We cannot conduct survey about politics or political parties due to government restrictions.
  • In the cases of targeting specific backgrounds, we are be able to conduct surveys based on natural fallout.

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Final Words

Before conducting online or mobile surveys in Singapore, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!

 

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