Posted by Nichole Ballesteros / Feb 16, 2017

5 Survey Logic Tactics to Boost Response Rates

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With the increasing use of mobile devices, attention is more difficult to retain than ever. In 2015, the average attention span of humans was reported to be 8.25 seconds- shorter than a goldfish’s! Because of this, researchers need to condense complex questionnaires and cope with increasing drop-out rates in online surveys.

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Posted by dataSpring Editors / Feb 07, 2017

Privacy in Mobile Market Research

Privacy in Mobile Market Research

Advances in mobile technology make it imperative for researchers and consultants to consider privacy in mobile research studies.

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Posted by dataSpring Editors / Jan 31, 2017

Best Practices for Questionnaire Design in Mobile

Questionnaire Design in Mobile

Questionnaire design is one of the foundational elements in constructing a successful market research study.

Just as online surveys changed questionnaire design from telephone data collection, the rise in mobile surveys and availability of mobile panels has forced the industry to review and update some elements that have been taken for granted. And while the basics of good questionnaire design haven’t changed, it is important to take into account the way people use their smartphones, and the unique interface and functionality.

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Posted by dataSpring Editors / Jan 24, 2017

How Mobile Respondents can effect Data Quality

How mobile respondents can effect data quality
dataSpring’s research on research suggests mobile respondents need to be a consideration in every online research study.

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Posted by dataSpring Editors / Jan 17, 2017

How to Adapt your Online Study to Mobile

How to adapt your online study to mobile

Before adapting your online study to mobile, it is worth considering if there is a valid research reason for the switch.

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