Posted by dataSpring Editors / May 16, 2018

Are Chatbots the Future of Market Research?

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Chatbots, helpful (or annoying) little web or mobile programs designed to mimic human conversations that have been around for years...

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Posted by dataSpring Editors / Apr 25, 2018

The Importance of Panel Verification

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As companies look to capitalize on emerging global markets, investment in market research is a critical component. Researchers and consultants who support these initiatives acknowledge the importance of data quality, but there is often a lack of understanding of the components that contribute to it.

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Posted by dataSpring Editors / Apr 11, 2018

Mobile Vs. Online Research: 6 Differences You NEED to Know

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In the market research industry's continuing quest to find more efficient and cost-effective approaches to data collection, online appeared to be the answer...

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Posted by dataSpring Editors / Apr 04, 2018

7 Common Questionnaire Mistakes

7 Common Questionnaire Mistakes

Most experienced researchers and consultants can put together an effective survey instrument. But even then, small issues can creep into the questionnaire that can compromise quality, introduce bias or result in misleading results. While many of the common mistakes listed here may seem obvious, it is always good practice to review a questionnaire with these potential issues in mind.

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Posted by dataSpring Editors / Mar 14, 2018

Market Research Trends in Korea

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With increased visibility Korea has received from the successful hosting of the Winter Olympics, along with growing exports and higher domestic consumption, many firms have interest in entering the market. It is critical that researchers and consultants tasked with supporting marketing and product launches understand the most effective research methods used in the Korean market.

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