dataSpring launched its South Korean panel website, PanelNow, in March 2010. In this article, we draw on our years of experience in the Region and share some useful tips and provide updated insights on conducting online research in South Korea.
We have grouped South Korea into 3 major areas to more easily track survey data for our clients. Depending on the purpose of the survey, we distribute questions into one or a number of the following areas:
Compared to companies of similar panel sizes, dataSpring has a higher count of South Korean teenage panelists. Furthermore, looking at dataSpring's panelist composition ratio by age, panelists in their 20s account for 39.4%. This is due to the fact that South Koreans in their teens and 20s are the most requested panel from our past clients and we have recruited heavily in this demographic.
The above information does not mean we have left out older panelists. Though older panelists are less in number, we have learned that they are more active than younger panelists. However, data collection and response rate for older panelists depends on the location and schedule. For this reason, we recommend to check the feasibility of the survey in advance- possibly using our FREE IR Check tool.
|%||est. pop. *1||Ratio of Panel Composition for dS panel|
* 1 Reference website: http://kosis.kr/
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The concept of SEC is not very common in South Korea. For this reason, we often target individual and household monthly incomes when conducting online surveys.
*SEC is the socioeconomic characteristic that a consumer has, defined by variables such as income, educational background, occupation and so on. It stands for Social Economic Characteristics.
|Ratio of Panel Composition for dS panel|
|Less than KRW 2,000,000||12.08%|
|KRW 2,000,000 - 3,999,999||27.56%|
|KRW 4,000,000 - 5,999,999||20.62%|
|KRW 6,000,000 - 8,499,999||9.75%|
|KRW 8,500,000 or higher||13.03%|
South Korea is among the world's most ethnically homogeneous nations- with 96% of the population being ethnic Koreans. This being the case, it is very rare to specify target conditions and allocations based on ethnic group.
South Korea is a growing economy, with trends coming and going and many businesses are striving to enter its market. It’s no surprise, that it is one of dataSpring’s most in-demand panels.
Before conducting online or mobile surveys in South Korea, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!
Because of its vast landmass, significant regional differences must be taken into account when conducting online research in China.