What's Driving China's Consumer Economy?


What is Driving China Consumer Economy

Connect with consumers in China

The Chinese consumer market has always been fickle. One day you're all the rage, the next day you're lost in obscurity. A bit of an exaggeration, perhaps, but it just goes to show how easily the interest of consumers can shift in this highly volatile market.

Take a look at the different cogs that make one of the world's most sought-after market tick.

In this feature, you'll discover:

  • The emerging upper-middle class
  • The spending habits of the young Chinese generation
  • And the rise of omni-channel marketplace