In November 2013, dataSpring began providing its proprietary Vietnamese online research panel. This article will also offer valuable insights into conducting online research effectively in Vietnam.

See more about our Vietnam Panel profile




  • Official: Vietnamese
  • Survey: Vietnamese


The Vietnamese government groups the various provinces into eight regions: Northwest, Northeast, Red River Delta, North Central Coast, South Central Coast, Central Highlands, Southeast, and Mekong River Delta.


Demographics and Ratio of Panel Composition

Vietnam is one of the most populous countries in the Asia Pacific region with an estimated population of nearly 95 million. Compared to the population composition, the ratio of panelists in the 40+ age range is small which may prove to be a challenge in collecting the data. Data collection and response rate for older panelists depend on the location and schedule.

Population Estimate

Gender (%)
Age group (%)

Ratio of Panel Composition of dS Panel

Gender (%)
Age group (%)

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When targeting or allocating by income, it is common to design the survey according to the SEC.

*SEC is the socioeconomic category that a consumer falls into as defined by variables such as income, educational background, occupation and so on. It stands for Social Economic Classification.

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Ethnic composition

According to the 2009 census by the official statistics bureau, the largest ethnic group is Kinh (Viet) which is 85.3% of the population. Meanwhile, 14.7% of the population are from other ethnic groups.


Local Pro Tip

In Vietnam, there are many ways to address others and yourself. For example, Vietnamese words such as minh, toi, to, and tui all mean 'I' or 'me', but with different contexts. You will need to pay attention to age and gender to use the right word to address yourself and others.


Precautions in Conducting Online Research

Please consult with us for your politics-related questions.

Final Words

Before conducting online or mobile surveys in Vietnam, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!

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