--- title: South Korea Panel Profile description: Check out dataSpring's South Korea panel profile and get started with your market research project. Details include demographics, income, local tips, and more. image: https://www.d8aspring.com/hubfs/dataSpring2020/img/img_country_profile_top_korea.jpg --- [![Go to Home](https://www.d8aspring.com/hubfs/dataSpring/common/dataSpring-logo.svg "Go to Home")](https://www.d8aspring.com/?hsLang=en-us) - About [About dataSpring](https://www.d8aspring.com/company?hsLang=en-us) Get to know your Asian panel insights provider. [Meet the Team](https://www.d8aspring.com/team?hsLang=en-us) We aspire to be visionary, passionate, and relentless drivers of dataSpring values. [Careers](https://www.d8aspring.com/careers?hsLang=en-us) See our current openings and let’s build great things together! [Visit Us](https://www.d8aspring.com/visit-us?hsLang=en-us) Check out our offices in key cities across Asia. - Products dataSpring Panels [Asian Sample](https://www.d8aspring.com/asian-sample?hsLang=en-us) We’re ready to serve your research needs with our expansive coverage in Asia. [Panel Sources](https://www.d8aspring.com/panel-sources?hsLang=en-us) Our secure data comes from proprietary panels, API integration, and third-party partners. [Panel Quality](https://www.d8aspring.com/panel-quality?hsLang=en-us) Our industry-leading Quality Check System ensures data validity and valuable insights. [Operations](https://www.d8aspring.com/operations?hsLang=en-us) Enjoy convenient 24/7 support from our highly-capable Springers who speak your language. [Get Our Panel Book](https://www.d8aspring.com/download-panel-book?hsLang=en-us) Solutions [Products](https://www.d8aspring.com/products?hsLang=en-us) Complete your requirements with our reliable platforms. [Services](https://www.d8aspring.com/services?hsLang=en-us) We provided solutions for every stage of your projects. [Mobile Platform](https://www.d8aspring.com/mobile-platform?hsLang=en-us) Draw in-the-moment insights from Asian mobile consumers with our all-in-one platform. [Check our mobile capabilities](https://www.d8aspring.com/download-mobile-capabilities?hsLang=en-us) - Resources Get started [Understanding Online Research Panels](https://www.d8aspring.com/understanding-online-research-panels?hsLang=en-us) [Mobile Research Essentials](https://www.d8aspring.com/mobile-research-essentials?hsLang=en-us) [Downloadable Media](https://www.d8aspring.com/resources?hsLang=en-us) [Newsletter](https://www.d8aspring.com/newsletter?hsLang=en-us) [Press Releases](https://www.d8aspring.com/press-release?hsLang=en-us) Resources [Blogs](https://www.d8aspring.com/blog?hsLang=en-us) Read more on topics about online research solutions to get you started. [Eye On Asia](https://www.d8aspring.com/eye-on-asia?hsLang=en-us) Check out the latest trends in Asia and learn valuable local insights. [dS Insights](https://www.d8aspring.com/ds-insights?hsLang=en-us) Relevant and beneficial market research content, updated regularly. [Eye On Asia Podcast](https://www.d8aspring.com/eye-on-asia-podcast?hsLang=en-us) Listen to the latest market research news and trends in Asia in dataSpring's monthly podcast. リソース [ブログ](https://www.d8aspring.com/ja/blog?hsLang=en-us) マーケティングリサーチやアジア諸国の情報について [Eye On Asia](https://www.d8aspring.com/ja/eye-on-asia?hsLang=en-us) アジアの最新トレンドをチェックして、現地の貴重な情報を知ることができます。 [最新のインサイト情報](https://www.d8aspring.com/ds-insights?hsLang=en-us) アジア地域のパネルについては、毎月実施される自主調査より詳しい情報をご確認いただけます。 [Eye On Asia Podcast](https://www.d8aspring.com/eye-on-asia-podcast?hsLang=en-us) Eye On Asia Podcastにて、最新のアジアのマーケティングリサーチに関するニュースやトレンドを聞くことができます。 - [Ask dataSpring](https://www.d8aspring.com/help?hsLang=en-us) - [Contact Us ](https://www.d8aspring.com/contact?hsLang=en-us) [![dataSpring](https://www.d8aspring.com/hubfs/dataSpring/common/dataSpring-logo.svg)](https://www.d8aspring.com/?hsLang=en-us) - About - [About dataSpring](https://www.d8aspring.com/company?hsLang=en-us) - [Meet the Team](https://www.d8aspring.com/team?hsLang=en-us) - [Careers](https://www.d8aspring.com/careers?hsLang=en-us) - [Visit Us](https://www.d8aspring.com/visit-us?hsLang=en-us) - Products - [Asian Sample](https://www.d8aspring.com/asian-sample?hsLang=en-us) - [Panel Sources](https://www.d8aspring.com/panel-sources?hsLang=en-us) - [Panel Quality](https://www.d8aspring.com/panel-quality?hsLang=en-us) - [Operations](https://www.d8aspring.com/operations?hsLang=en-us) - [Products](https://www.d8aspring.com/products?hsLang=en-us) - [Services](https://www.d8aspring.com/services?hsLang=en-us) - [Mobile Platform](https://www.d8aspring.com/mobile-platform?hsLang=en-us) - Resources - [Understanding Online Research Panels](https://www.d8aspring.com/understanding-online-research-panels?hsLang=en-us) - [Mobile Research Essentials](https://www.d8aspring.com/mobile-research-essentials?hsLang=en-us) - [Blogs](https://www.d8aspring.com/blog?hsLang=en-us) - [Eye On Asia](https://www.d8aspring.com/eye-on-asia?hsLang=en-us) - [dS Insights](https://www.d8aspring.com/ds-insights?hsLang=en-us) - [Eye On Asia Podcast](https://www.d8aspring.com/eye-on-asia-podcast?hsLang=en-us) - [Downloadable Media](https://www.d8aspring.com/resources?hsLang=en-us) - [Newsletter](https://www.d8aspring.com/newsletter?hsLang=en-us) - [Press Releases](https://www.d8aspring.com/press-release?hsLang=en-us) - Resources - [オンラインパネルについて](https://www.d8aspring.com/understanding-online-research-panels?hsLang=en-us) - [モバイルリサーチの必要性について](https://www.d8aspring.com/mobile-research-essentials?hsLang=en-us) - [ブログ](https://www.d8aspring.com/ja/blog?hsLang=en-us) - [Eye On Asia](https://www.d8aspring.com/ja/eye-on-asia?hsLang=en-us) - [最新のインサイト情報](https://www.d8aspring.com/ds-insights?hsLang=en-us) - [Eye On Asia Podcast](https://www.d8aspring.com/eye-on-asia-podcast?hsLang=en-us) - [ダウンロード](https://www.d8aspring.com/resources?hsLang=en-us) - [ニュースレター](https://www.d8aspring.com/newsletter?hsLang=en-us) - [プレスリリース](https://www.d8aspring.com/press-release?hsLang=en-us) - [Ask dataSpring](https://www.d8aspring.com/help?hsLang=en-us) [Contact Us](https://www.d8aspring.com/contact?hsLang=en-us) [Home](https://www.d8aspring.com/?hsLang=en-us)Products[Asian Sample](https://www.d8aspring.com/asian-sample?hsLang=en-us)[South Korea Panel Profile](https://www.d8aspring.com/asian-sample/south-korea-panel-profile?hsLang=en-us) # South Korea Panel Profile Get to know more about dataSpring's high-quality South Korean panel in this country profile snapshot and reference guide ![](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-country-profile-map-southkorea.svg) **dataSpring unveiled its Korean research panels website in March 2010. **Leveraging our extensive experience in the region, this article offers valuable tips and updated insights for conducting online research in South Korea. See more about our Korea Panel profile [Get our panel book ](https://www.d8aspring.com/download-panel-book?hsLang=en-us) # Profile ![ic-country-profile-language](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-country-profile-language.svg "ic-country-profile-language") ## Languages - Official: Korean - Survey: Korean ![ic-country-profile-region](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-country-profile-region.svg "ic-country-profile-region") ## Regions We have grouped South Korea into three major areas to more easily track survey data for our clients. Depending on the purpose of the survey, we distribute questions into one or a number of the following areas: - Nationwide - Seoul Capital Area - Metropolitan ![img_panel_composition](https://www.d8aspring.com/hubfs/dataSpring2020/img/img_panel_composition.svg "img_panel_composition") # Demographics and Ratio of Panel Composition Compared to companies of similar panel sizes, dataSpring has a higher count of South Korean teenage panelists. Furthermore, looking at dataSpring's panelist composition ratio by age, panelists in their 20s account for 35.37%. This is due to the fact that South Koreans in their teens and 20s are the most requested panel from our past clients and we have recruited heavily in this demographic. The above information does not mean we have left out older panelists. Though older panelists are less in number, we have learned that they are more active than younger panelists. However, data collection and response rate for older panelists depends on the location and schedule. For this reason, we recommend checking the feasibility of the survey in advance by using our [Free IR Check tool](https://www.d8aspring.com/ir-check?hsLang=en-us). ### Population Estimate Gender (%) Age group (%) The data set shown above is available in [http://kosis.kr/](http://kosis.kr/). ### Ratio of Panel Composition of dS Panel Gender (%) Age group (%) ![img_income](https://www.d8aspring.com/hubfs/dataSpring2020/img/img_income.svg "img_income") # Income The concept of SEC is not very common in South Korea. For this reason, we often target individual and household monthly incomes when conducting online surveys. *SEC is the socioeconomic characteristic that a consumer has - defined by variables such as income, educational background, occupation and so on. It stands for Social Economic Characteristics ![img_ethnic_composition](https://www.d8aspring.com/hubfs/dataSpring2020/img/img_ethnic_composition.svg "img_ethnic_composition")   # Ethnic composition South Korea is among the world's most ethnically homogeneous nations, with 96% of the population being ethnic Koreans. This being the case, it is very rare to specify target conditions and allocations based on ethnic group. ![img_local_protip](https://www.d8aspring.com/hubfs/dataSpring2020/img/img_local_protip.svg "img_local_protip") # Local Pro Tip In 2015, it was reported that the average of women’s age on their first marriage was 30, demonstrating that getting married later was becoming more common. Many women live in their parents’ home while working before they get married. Also, more couples choose to work even after they get married. Because of this, household income tends to be higher than personal income. ![img_online_research](https://www.d8aspring.com/hubfs/dataSpring2020/img/img_online_research.svg "img_online_research") # Precautions in Conducting Online Research - We can ask general ideas about politics but if the questions are too sensitive, we need to check the questionnaire beforehand. - Depending on the content of the survey, getting personal information of respondents might be difficult. If you want to get personal information, we recommend you to check with our sales representative in advance. - Since the smartphone penetration is quite high (80%), South Koreans have an overall very high IT literacy rate. Based on those characteristics, the IT literacy of online survey respondents is higher than average. The incidence rate of web advertisement contact interval, web campaign recognition rate, and questions regarding web might be higher than the actual condition. # Final Words South Korea is a growing economy, with trends coming and going and many businesses are striving to enter its market. It’s no surprise, that it is one of dataSpring’s most in-demand panels. Before conducting online or mobile surveys in South Korea, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today! # See our posts about South Korea ## [Declining Birthrate in South Korea: A Look at People's Perceptio... dataSpring Korea, a leading market research firm, recently released key findings from its survey on ...](https://www.d8aspring.com/eye-on-asia/declining-birthrate-in-south-korea?hsLang=en-us) [READ MORE](https://www.d8aspring.com/eye-on-asia/declining-birthrate-in-south-korea?hsLang=en-us) ## [Unraveling the Silent Crisis: The Extreme Social Withdrawal of Y... Image sourced from Freepik Introversion is now socially accepted and individualism has led to a rise...](https://www.d8aspring.com/eye-on-asia/unraveling-the-silent-crisis-the-extreme-social-withdrawal-of-young-people-in-south-korea?hsLang=en-us) [READ MORE](https://www.d8aspring.com/eye-on-asia/unraveling-the-silent-crisis-the-extreme-social-withdrawal-of-young-people-in-south-korea?hsLang=en-us) # Get more insights about our Panels with a FREE IR CHECK! [Contact Us](https://www.d8aspring.com/ir-check?hsLang=en-us) ![img_ir_check_trigger](https://www.d8aspring.com/hubfs/dataSpring2020/img/img_ir_check_trigger.png "img_ir_check_trigger") - [About dataSpring](https://www.d8aspring.com/company) - [Asian Sample](https://www.d8aspring.com/asian-sample) - [Mobile Platform](https://www.d8aspring.com/mobile-platform) - [Services](https://www.d8aspring.com/services) - [Contact Us](https://www.d8aspring.com/contact) # PANEL BOOK ![Thumbnail of the cover of dataSpring Panel Book](https://www.d8aspring.com/hs-fs/hubfs/dataSpring2020/img/footer-panel-book@2x-1.png?width=240&height=172&name=footer-panel-book@2x-1.png "Thumbnail of the cover of dataSpring Panel Book") Check out dataSpring's panel coverage in this downloadable ebook. [![](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-download.svg)Download Panel Book](https://www.d8aspring.com/download-panel-book?hsLang=en-us) # NEWSLETTER Stay updated on market research trends and get tips on conducting surveys online. # FOLLOW US [![dataSpring Facebook Page](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-sns-circle-facebook.svg)](https://www.facebook.com/d8aSpring-1489255404720810/) [![dataSpring Twitter Page](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-sns-circle-twitter.svg)](https://twitter.com/d8aspring) [![dataSpring LinkedIn Page](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-sns-circle-linkedin.svg)](https://www.linkedin.com/company/d8aspring) - Tokyo **+81 3-5294-5970** - Shanghai **+86 21-5238-7703** - Seoul **+82 2-778-6051** - Manila **+63 2-8899-3862** - Singapore **+65 9001-1137** - Los Angeles **+1 718-404-9260** - London **+44 7724-025-169** [Privacy policy](https://www.d8aspring.com/privacy?hsLang=en-us) · [Terms of use](https://www.d8aspring.com/terms?hsLang=en-us) © 2026 dataSpring Inc. Know today, Power tomorrow [INTAGE GROUP](https://www.intageholdings.co.jp/) ![footer-association-logo_2026@2x](https://www.d8aspring.com/hs-fs/hubfs/footer-association-logo_2026@2x.png?width=600&height=103&name=footer-association-logo_2026@2x.png "footer-association-logo_2026@2x") [**](https://www.d8aspring.com/asian-sample/south-korea-panel-profile#) # NEWSLETTER Stay updated on market research trends and get tips on conducting surveys online. - About Us - [About dataSpring](https://www.d8aspring.com/company?hsLang=en-us) - [Asian Sample](https://www.d8aspring.com/asian-sample?hsLang=en-us) - [Mobile Platform](https://www.d8aspring.com/mobile-platform?hsLang=en-us) - [Services](https://www.d8aspring.com/services?hsLang=en-us) - Our Offices - [Tokyo: +81 3-5294-5970](tel:81352945970) - [Shanghai: +86 21-5238-7703](tel:862152387703) - [Seoul: +82 2-778-6051](tel:8227786051) - [Manila: +63 2-8899-3862](tel:63289624643) - [Singapore: +65 9001-1137](tel:6590011137) - [Los Angeles: +1 718-404-9260](tel:17184049260) - [London: +44 7724-025-169](tel:447724025169) - [Contact Us](https://www.d8aspring.com/contact?hsLang=en-us) [![dataSpring Facebook Page](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-sns-circle-facebook.svg)](https://www.facebook.com/d8aSpring-1489255404720810/) [![dataSpring Twitter Page](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-sns-circle-twitter.svg)](https://twitter.com/d8aspring) [![dataSpring LinkedIn Page](https://www.d8aspring.com/hubfs/dataSpring2020/img/ic-sns-circle-linkedin.svg)](https://www.linkedin.com/company/d8aspring) ![footer-association-logo_2026@2x](https://www.d8aspring.com/hs-fs/hubfs/footer-association-logo_2026@2x.png?width=400&height=69&name=footer-association-logo_2026@2x.png "footer-association-logo_2026@2x") © 2026 dataSpring Inc. Know today, Power tomorrow [INTAGE GROUP](https://www.intageholdings.co.jp/) [Privacy policy](https://www.d8aspring.com/privacy?hsLang=en-us) · [Terms of use](https://www.d8aspring.com/terms?hsLang=en-us) [**](https://www.d8aspring.com/asian-sample/south-korea-panel-profile#)