Get to know more about dataSpring's high-quality Philippine panel in this country profile snapshot and reference guide
In July 2014, dataSpring started offering partner’s panels through our own company panel platform, surveyon. We also offer our company’s Filipino online research panels. In this article, we will share some tips in conducting online research in the Philippines.
See more about our Philippines Panel profile
In the Philippines, Tagalog is mainly used in southern Luzon, which includes the capital city, Manila. There is no problem in conducting a survey in English only.
Areas that are often targeted in online research are Greater Manila and Nationwide.
When targeting or allocating by income, it is common to design the survey according to the SEC classification.
*SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation and so on. It is an abbreviation for Social Economic Characteristics. There are several definitions regarding SEC.
The Philippines is a multicultural nation. Many of the ethnic groups include Malay, Chinese, Spanish, and other ethnic minorities are the mixture of these ethnic groups. It is very unlikely to specify targeting conditions and allocations based on ethnic composition in the Philippines.
In the case of high-priced goods such as overseas trips and cars, depending on the survey content, it might be better to focus only on respondents with high income. On the other hand, there is no need to set up conditions based on income for products consumed in a relatively short period such as drinks, foods, cosmetics (consumer goods for daily use), etc.
There are no particular precautions in conducting a survey in The Philippines.
Before conducting online or mobile surveys in the Philippines, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!