In November 2013, dataSpring launched its proprietary Philippines online research panel. This article will also offer valuable insights into conducting online research effectively in the Philippines.

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  • Official: Filipino, English
  • Survey: English

In the Philippines, Tagalog is mainly used in southern Luzon, which includes the capital city, Manila. There is no problem in conducting a survey in English only.



Areas that are often targeted in online research are Greater Manila and Nationwide.


Demographics and Ratio of Panel Composition

Compared to the population composition, the ratio of panels in the 40s to 50s age range is small, therefore it may be difficult to collect the data. Please kindly consult with us.

Population Estimate

Gender (%)
Age group (%)

The data set shown above is available in

Ratio of Panel Composition of dS Panel

Gender (%)
Age group (%)

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When targeting or allocating by income, it is common to design the survey according to the SEC classification.

*SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation and so on. It is an abbreviation for Social Economic Characteristics. There are several definitions regarding SEC.

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Ethnic composition

The Philippines is a multicultural nation. Many of the ethnic groups include Malay, Chinese, Spanish, and other ethnic minorities are the mixture of these ethnic groups. It is very unlikely to specify targeting conditions and allocations based on ethnic composition in the Philippines.


Local Pro Tip

In the case of high-priced goods such as overseas trips and cars, depending on the survey content, it might be better to focus only on respondents with high income. On the other hand, there is no need to set up conditions based on income for products consumed in a relatively short period such as drinks, foods, cosmetics (consumer goods for daily use), etc.


Precautions in Conducting Online Research

There are no particular precautions in conducting a survey in The Philippines.

Final Words

Before conducting online or mobile surveys in the Philippines, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!

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