In July 2014, dataSpring started offering partner’s panels through our own company panel platform, surveyon. We also offer our company’s Filipino online research panels. In this article, we will share some tips in conducting online research in the Philippines.

See more about our Philippines Panel profile

Profile

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Languages

  • Official: Filipino, English
  • Survey: English

In the Philippines, Tagalog is mainly used in southern Luzon, which includes the capital city, Manila. There is no problem in conducting a survey in English only.

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Regions

Areas that are often targeted in online research are Greater Manila and Nationwide.

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Demographics and Ratio of Panel Composition

Compared to the population composition, the ratio of panels in the 40s to 50s age range is small, therefore it may be difficult to collect the data. Please kindly consult with us.

Gender (%)
Age group (%)

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Income

When targeting or allocating by income, it is common to design the survey according to the SEC classification.

*SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation and so on. It is an abbreviation for Social Economic Characteristics. There are several definitions regarding SEC.

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Ethnic composition

The Philippines is a multicultural nation. Many of the ethnic groups include Malay, Chinese, Spanish, and other ethnic minorities are the mixture of these ethnic groups. It is very unlikely to specify targeting conditions and allocations based on ethnic composition in the Philippines.

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Local Pro Tip

In the case of high-priced goods such as overseas trips and cars, depending on the survey content, it might be better to focus only on respondents with high income. On the other hand, there is no need to set up conditions based on income for products consumed in a relatively short period such as drinks, foods, cosmetics (consumer goods for daily use), etc.

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Precautions in Conducting Online Research

There are no particular precautions in conducting a survey in The Philippines.

Final Words

Before conducting online or mobile surveys in the Philippines, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!

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