In November 2013, dataSpring started offering its proprietary Indonesian online research panels. This article will also offer guidance on effectively conducting online research in Indonesia.

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  • Official: Indonesian
  • Survey: Indonesian

Of its large population, the majority speak Indonesian, making it one of the most widely spoken languages in the world. Most formal education, and nearly all national mass media, governance, administration, judiciary, and other forms of communication, are conducted in Indonesian.



Areas that are often targeted in online research are Indonesia's major cities, like the Jakarta Metropolitan Area, Bandung Metropolitan Area, and Surabaya Metropolitan Area


Demographics and Ratio of Panel Composition

The median age of Indonesia is 28.6 years, making it one of the countries with the biggest 'young' populations. Compared to the population composition, the ratio of panels in the 40s to 50s age range is small, therefore it may be difficult to collect the data. Please kindly consult with us.

Population Estimate

Gender (%)
Age group (%)

Ratio of Panel Composition of dS Panel

Gender (%)
Age group (%)

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When targeting or allocating by income, it is common to design the survey according to the SEC classification.

*SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation and so on. It is an abbreviation for Social Economic Characteristics. There are several definitions regarding SEC.

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Ethnic composition

Indonesia is one of the most ethnically and culturally diverse nations in the world, with over 300 recognized ethnic groups in Indonesia. The vast majority of those belong to the Austronesian peoples. The Javanese is the biggest ethnic group, with 40.22% of the entire population.


Local Pro Tip

According to the 2019 Global Digital Report conducted by Hootsuite and we are social, there are 355.5 million mobile connections in Indonesia, or 133% of the entire population. Around 84% of these are connected online via 3G and 4G networks.


Precautions in Conducting Online Research

The following topics are considered taboo in Indonesia:

  • Gambling
  • Blasphemy and questioning of religion, Sharia law, or royalty
  • LGBT issues

Final Words

Before conducting online or mobile surveys in Indonesia, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!

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