2021 marked the introduction of Indian B2C panels by dataSpring. Within this article, we will provide insights into conducting online research effectively within the Indian market.

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  • Official: Hindi, English
  • Survey: Hindi, English

There are 447 local languages in India, but the most common language is Hindi, and it is the official language of the government. English is used extensively in business, administration, and education, having the status of a "subsidiary official language".



India is a federal union comprising 28 states and 8 union territories. The states of India have been grouped into six zones having an Advisory Council "to develop the habit of cooperative working" among these states. All states, as well as the union territories of Jammu and Kashmir, Puducherry, and the National Capital Territory of Delhi, have elected legislatures and governments following the Westminster system of governance. The remaining five union territories are directly ruled by the central government through appointed administrators. In 1956, under the States Reorganization Act, states were reorganized on a linguistic basis. There are over a quarter of a million local government bodies at city, town, block, district and, village levels.


Demographics and Ratio of Panel Composition

If you have projects that cover the higher age ranges, please consult with us.

Population Estimate

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Ratio of Panel Composition of dS Panel

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When targeting or allocating by income, it is common to design the survey according to the SEC classification.

*SEC is the socioeconomic characteristic that a consumer has defined by variables such as income, educational background, occupation, and so on. It is an abbreviation for Social Economic Characteristics. There are several definitions regarding SEC.

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Ethnic composition

India is a diverse multiethnic country that is home to more than two thousand ethnic groups. However, the national Census of India does not recognize racial or ethnic groups within the country but recognizes many of the tribal groups as Scheduled Castes and Tribes.

The modern Indian population is composed of two genetically divergent and heterogeneous populations which mixed in ancient times, known as Ancestral North Indians (ANI) and Ancestral South Indians (ASI). ASI corresponds to the Dravidian-speaking population of southern India, whereas ANI corresponds to the Indo-Aryan-speaking population of northern India.


Local Pro Tip

When interviewing female respondents in India, it always helps to have it conducted by a female interviewer. This way, female respondents will feel more comfortable with their responses, especially if it’s about sensitive topics or if the research involves a home visit.

Hinduism is by far the biggest religion in the country, but there are also big populations of Muslims and Christians. According to a Pew Research Survey, an estimated eight out of every 10 Indians say that religion is very important in their lives, and because religion is so important, it has a strong influence on people's perspectives. Any national sample of Indian respondents should reflect religious demographics.


Precautions in Conducting Online Research

The following topics are considered taboo in India:

  • Inter-religion and inter-caste marriages
  • Sexuality
  • Divorce and remarriage
  • Menstruation

Final Words

Before conducting online or mobile surveys in India, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!

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