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dataSpring announcement regarding the COVID-19 outbreak

Due to the global coronavirus outbreak, dataSpring made the necessary adjustments to ensure employee safety. Despite some delays, dataSpring operations will continue until further notice.


Best Practices for Ad Effectiveness Studies in Asia

When conducting research about your ad's effectiveness, you must be aware of the three Ms - moment, method, and measure. Learn how they play a role in your research plans to pinpoint your progress and maximize your ROI.

Find out your ad's effectiveness through these steps ...

Avoid These 3 Asian Market Research Mistakes

Conducting a research study in Asia can be tricky at times, especially when the methods are built around misconceptions. You can get more accurate and representative data from your Asian market research study by avoiding these common mistakes.

Avoid these three market research mistakes ...

Love in the Time of Smartphones

The digital revolution has greatly changed our daily lives, and how we look for love is no exception. Take a look at how Asians find love in an online world.

Discover Asia's digital romance on mobile ...

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