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Understanding Questionnaire Design in Japan

Designing a questionnaire for the Japanese market poses the challenges of bridging nuanced language differences and understanding the Japanese way of thinking. Learn how to properly publish a questionnaire for the Japanese market by identifying these key design principles.

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Market Research Trends in Korea

The entire world may have embraced Korean pop culture, but there are still insights about the Korean market that researchers might still find surprising. Here are some research trends to help researchers reap valuable Korean market insights.

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Offline Study Trends in China

One might think that online research is the way to go in China, but despite the number of online users in the country, offline research is still the way to go. Here are the reasons why offline market research is still very much relevant in knowing the Chinese consumer market.


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