Whether it be beauty based mobile applications or the latest health drink for great skin, Asian consumers are very mindful when it comes to Health and Beauty.
To get a better understanding of the shampoo and beauty market in Thailand, we surveyed 300 males and females aged 20-49.
With a more focused approach, we analyzed the buyer behaviors and creating "personas" in the Taiwan Shampoo Market.
New partnership grows panel capacity and continues to broaden the foundation for future expansion.
From asking more about their lifestyle, we can get a better understanding of the kind of mindset consumers have when deciding on purchasing or not purchasing items.
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