Although the fundamentals of questionnaire design are fairly universal, taking into consideration key differences in the Japanese market will help ensure you get maximum value and insight from your study.
Even when the data says new products fail 80% of the time, these companies, international and domestic, have found huge success in Japan. Learn about what makes them the special 20%.
One of the most popular forms of Japanese media is “Anime”. It is the abbreviated pronunciation of ‘animation’. We examine Japanese consumers’ thoughts and ideas about local and foreign animation.
