Eye On Asia

Asia Songkran #travelasia

Songkran Festival in Thailand: Consumer Trends, Tourism ...

Every April, Thailand comes alive with the Songkran Festival, a nationwide celebration marking the T...

Asia #cherryblossoms #sakura #travelasia

Where to See Cherry Blossoms in Asia This Year (2026): T...

Every spring, a wave of pale pink blossoms sweeps across Asia—signaling one of the region’s most ant...

Consumer Asia asian consumer international womens month dataSpring 2026 women's month

Women’s Healthcare in Southeast Asia 2026: Data, Gaps & ...

Women’s healthcare outcomes across Southeast Asia have improved significantly over the past two deca...

Consumer Asia asian consumer international womens month dataSpring 2026 women's month

Asian Women Consumers: Trends, Spending Power & Market I...

Asian women are among the most influential consumer groups in the world—shaping markets from beauty ...

Consumer Valentine's Day Asia asian consumer dataSpring 2026

Valentine’s Day in Asia 2026: Trends, Data-Driven Consum...

Valentine’s Day in Asia is evolving—from classic chocolates and flowers to experiences, digital shop...

Consumer Valentine's Day Asia asian consumer dataSpring 2026

Win Hearts This Valentine’s: Transform Your 2026 Asian M...

Valentine’s season is usually about romance, but for product and data leaders across Asia, February ...

Consumer Asia asian consumer dataSpring 2026

Why Market Research Matters More Than Ever in 2026’s Com...

In 2026, brands are operating in a consumer environment shaped by faster change, heavier competition...

Consumer Asia asian consumer dataSpring 2026

2026 Consumer Resolutions: What People Plan to Spend Mor...

As 2026 begins, consumers across Asia are resetting how they spend, guided by cost awareness, digita...

Consumer Holidays Asia asian consumer dataSpring 2026

Dive into Asia’s Game-Changing Consumer Trends for 2026

a Asia remains the engine of global economic and consumption growth as we move into 2026, but the st...

Consumer Holidays Asia asian consumer dataSpring 2026

Holiday Travel in Asia 2026: Guide to Top Destinations a...

Asia is set for another big year of holiday travel in 2026. After a full global tourism rebound in 2...

Consumer Asia asian consumer dataSpring Asian masculinity men consumerism Asia Asian male shoppers men grooming Asia Asian consumer trends male spending habits luxury consumer Asia men fashion Asia men in Asia Asian Men

The Rise of Men’s Consumerism in Asia

In recent years, there has been a notable shift in consumption patterns across Asia, particularly am...

Consumer Asia asian consumer dataSpring Asian masculinity men in Asia Asian Men

Men in Asia: Redefining Masculinity in a Changing World

Across Asia, men are navigating a landscape of rapid change. From Tokyo to Bangkok, Seoul to Jakarta...

Food Consumer Asia asian consumer dataSpring pho tom yum asian food biryani

Explore the Flavors of Asia: From Classics to Tomorrow’s...

Food in Asia is more than just nourishment — its culture, history, identity, and innovation all serv...

Consumer Asia asian consumer dataSpring aging old people

Unlock the Secrets Behind Asia's Aging Revolution!

Asia is undergoing a profound demographic transformation. The number of people aged 60+ in the regio...

International Youth Day Consumer Asia asian consumer Asian Youth dataSpring #genz youth

How Gen Z Is Shaping Consumer Behavior in Asia

Across Asia, a new generation is shaping the future of consumption—digitally native, culturally dive...

Consumer Asia asian consumer Friendship in Asia Cultural Trends Social Behavior Asian Insights Modern Relationships Zero-Sugar Socializing Asian Youth Digital Culture Market Research Asia dataSpring

How Asian Societies are Redefining Friendship Today!

Why Friendship in Asia Matters? Friendship plays a central role in shaping human connection, and in ...

Consumer Asia asian consumer father's day

Redefining Father’s Day in Asia: The Rise of the Modern ...

Father’s Day in Asia is undergoing a major transformation. Once a modest holiday marked by ties and ...

Consumer Asia asian consumer mother's day

Celebrate Asian Moms: Unique Ways to Cherish Her on Moth...

Mother’s Day is more than a calendar date. It’s a pause in our busy lives—a moment to look back, to ...

Asia Women's Rights international womens month feminism

Discover the Magic of Sakura Season in Japan!

Every spring, Japan transforms into a mesmerizing canvas of pink and white as cherry blossoms, or sa...

Asia Women's Rights international womens month feminism

Women in Asia: Breaking Barriers, Leading Change

Across Asia, women have been at the forefront of transformation, driving progress in economics, educ...

Trends Valentine's Day Asia Tourism Consumer Trends

Fall in Love Again at Asia's Top Destinations This Valen...

Valentine’s Day is a special occasion for couples worldwide, and Asia offers a wealth of romantic de...

China Trends Holidays Dining Chinese New Year Tourism Consumer Trends Year of the Snake

Chinese New Year 2025: Where Tradition Meets Tomorrow!

The Chinese New Year 2025 marks the arrival of the Year of the Snake, a zodiac sign that represents ...

South Korea Case Study Consumer Behavior Eye On Asia South Korea Demographics Birthrate Policies

Declining Birthrate in South Korea: A Look at People's P...

dataSpring Korea, a leading market research firm, recently released key findings from its survey on ...

South Korea Consumer Trends Market Survey isolation

Unraveling the Silent Crisis: The Extreme Social Withdra...

Image sourced from Freepik Introversion is now socially accepted and individualism has led to a rise...

Thailand Online shopping Consumer Trends Retail Consumer Behavior asian consumer luxury

Thailand's Opulent Evolution As The New Darling of the L...

Image sourced from Freepik Europe, the US, and East Asian powerhouses like China, Japan, South Korea...

Singapore Tourism Consumer Behavior Concert Concert economics ASEAN

Singapore's Solo Act: Taylor Swift and Tourism Boost of ...

Image sourced from Freepik Nestled in the center of Southeast Asia, Singapore attracts millions of t...

Korea Japan South Korea Southeast Asia Valentine's Day Consumer Behavior Love Holiday

From Roses to Self-Love: A Closer Look in the Shifting P...

Valentine's Day is widely celebrated as a day of love and holds a special place in the hearts of man...

Korea South Korea Lifestyle Trends Consumer Trends Consumer Behavior

How K-Beauty is Taking Over the World | Eye on Asia

South Korea, home of the globally celebrated phenomenon in beauty and skincare products, called 'K-b...

China Taiwan Korea Indonesia South Korea Lifestyle Ecommerce Trends Live Stream Consumer Trends Consumer Behavior Technology

Top Trends for Asian Consumer Behavior in 2023 | Eye On ...

2023 has been the year of recovery for most markets, especially in Asia, as countries have returned ...

Southeast Asia Asia Southeast Asian Survey Pet Industry Intage pet

[Infographic] The Growing Pet Industry: Insights from In...

From devoted owners of dogs and cats to those who cherish the company of smaller animal companions, ...

Korea Lifestyle Health Alcohol Dining Happiness Drinking

[Infographic] Happiness, Eating Out and Drinking Behavio...

Market research firm dataSpring Korea(dSK) conducted a survey on happiness, eating out and drinking,...

Asia Poll Lifestyle Health IR Smoking Cigarette

[Infographic] Smoker Study in Asia | Eye on Asia

dataSpring's EMEA team recently conducted a study on cigarette consumption and behavior in Asia. You...

Korea South Korea Lifestyle Trends Consumer Trends Consumer Behavior

How South Korea Became the World's Biggest Luxury Goods ...

South Koreans continue to stand out as the largest spenders of luxury goods in the world, ranking fi...

Korea South Korea Lifestyle Ecommerce Trends Live Stream Consumer Trends Consumer Behavior Seoul, Korea

Live Stream Shopping: A Game Changer for South Korea | E...

Live streaming is by no means new. There have been well-known platforms that cater to this social ex...

Indonesia Ecommerce Asia Technology

Indonesia's Digital Tech Sector Miracle | Eye on Asia

When it comes to the rising digital market in Asia, most of us look into India and China, with their...

Taiwan Asia Technology

How Taiwan Continues to Lead the Semiconductor Industry ...

Did you know that 60% of the world’s semiconductors, and over 90% of the most advanced ones, are mad...

Indonesia Halal Industry Asia asian consumer FMCG Muslim

The Halal Revolution: How Indonesia's Influence is Shapi...

Our time of heightened globalization has led to cultural diversity and varying dietary requirements ...

Korea Lifestyle Health Alcohol Happiness Drinking

[Infographic] Drinking Behavior of Koreans and Drinking ...

Check out how Koreans consume drinks and what culture such drinking behavior features in this study ...

Taiwan Holidays Tourism Incentive culture

Taiwan's Tourism Comeback: How Culture and Incentives Ar...

International travel has finally made a comeback for everyone, and many people are eager to reach po...

Japan Holidays Tourism

Japan's Golden Week and the Revitalization of the Travel...

Japan was not spared in the so-called revenge travel spree as foreign travelers try to make up for l...

Thailand Holidays Tourism Songkran

Songkran and the Thai Tourism Sector's Path to Recovery ...

Water gun-toting foreign and local tourists had the time of their lives in Thailand’s three-day Song...

Korea Health Sports Fitness Happiness Exercise

[Infographic] Exercise, Health, and Happiness of South K...

Check out this recent syndicated study by dataSpring Korea, which focused on the physical, mental, e...

Asia Tourism pandemic economy

Emerging Post-Pandemic Industry Trends in the Asia Pacif...

It has been years since the world faced the pandemic and various measures were done to avoid further...

Asia Love Holiday Dating

Celebrations of Love in the Asia Pacific Region | Eye on...

While Valentine's Day is the most popular romantic holiday, there are other several celebrations of ...

Smartphone Southeast Asia Asia Southeast Asian Technology

[Infographic] Asia Research Poll: What is the Best Way t...

Smartphones have become an integral part of our daily lives that evolved over the years into more th...

Korea Dining COVID-19

[Infographic] Korean Dining Market Post-COVID-19 | Eye o...

What changes has COVID-19 brought to the Korean diet, particularly Koreans' eating out? dataSpring K...

Korea Southeast Asia K-Pop

[Infographic] Gen Z's Consumption of Korean Content and ...

dataSpring Korea conducted a syndicated study to understand the Korean Wave phenomenon among Gen Zs ...

Health Asia pandemic Fitness

Post-Pandemic Health and Fitness Recovery in the Asia Pa...

One of the most frequent New Year’s resolutions is getting fit, but due to the ongoing pandemic, the...

Travel Asia Transportation

[Infographic] Asia Research Poll: How Do You Commute? | ...

There is a variety of ways to go around and about in Asia - from the usual buses and trains to uniqu...

Food Singapore Agriculture

Singapore's Emerging Lab-Grown Food Industry | Eye on As...

With a population of 5.6 million people living in an area smaller than New York City, Singapore has ...

South Korea E-commerce Consumer Behavior

South Korea’s Rising Sleep Debt | Eye on Asia

South Korea has become one of the most sleep-deprived nations, causing a massive toll on its populat...

Southeast Asia E-commerce Consumer Behavior Digital marketing digital payments e-wallet FinTech

The Phenomenal Growth of Cashless Transactions in Southe...

Southeast Asia is currently undergoing a phenomenal digital payment transformation. The region’s blo...

South Korea Media Eye On Asia Webtoons

The Global Appeal of Korean Webtoons | EYE ON ASIA

We've previously discussed the emerging global success of the Korean animation industry, which had i...

South Korea Trends K-Pop Southeast Asian

[Infographic] Asia Research Poll: Which K-pop idol group...

The pandemic may have put different industries to a grinding halt, but it did not stop South Korea's...

China Social Media Ecommerce WeChat

A Quick Look at WeChat, China's Biggest Social Media Pla...

Even if Facebook, Twitter, or LinkedIn are not available in the country, China is home to the world’...

Philippines Maritime Industry

Filipino Seafarers, the Modern Foundation of the Maritim...

One of the biggest sources of income in the Philippines comes from the remittances coming from overs...

Japanese consumer Music

Japan's Transition From CDs to Music Streaming | Eye on ...

The Japanese music market, which is the last stronghold for music CD sales, might be finally concedi...

China Japan South Korea household type Single-household

The Rise of the Single-Household In East Asia | Eye on A...

Economic development brings about radical changes in different countries, and more often than not, p...

Podcast Eye On Asia

[Podcast] Episode 4: ASEAN Post-Pandemic Recovery, 2022 ...

The third episode of dataSpring's Eye On Asia podcast is now out! In this episode, we discuss how th...

Trends Valentine's Day asian consumer

[Infographic] Asia Research Poll: How Do You Want To Imp...

The past two years had been rough for people across the world, most especially in Asian countries th...

South Korea Animation Aeni

The Korean Animation Industry in the Global Stage | Eye ...

Content developed and released in South Korea, known as K-content, is reaching out to a wider audien...

Podcast Eye On Asia

[Podcast] Episode 3: Asia's Air Travel Rebound, Factors ...

The third episode of dataSpring's Eye On Asia podcast is now out! In this episode, we discuss the In...

Online Dating Asia COVID-19 pandemic

Love in the Time of Corona: Online Dating in Asia | Eye ...

The pandemic has established a new normal in various social activities, and dating is no exception. ...

Taiwan

A Cultural Icon: Taiwan's Night Market | Eye on Asia

Night markets in Asia will always pique every traveler's interest, with streets filled with aromas o...

Trends Valentine's Day asian consumer

[Infographic] Asia Research Poll: The most romantic date...

Ever since the start of the pandemic, couples have experienced major restrictions on "normal dating ...

Vietnam Holidays COVID-19 pandemic New year Tet

Vietnam's Preparations for Tet Celebrations During the P...

Tet Nguyen Dan, or Tet, is Vietnam’s Lunar New Year and is the most important annual celebration and...

Japan NFT

The Budding NFT Market in Japan | Eye on Asia

Almost a year has passed since the NFTs, or non-fungible tokens have disrupted the investing and the...

China Holidays Winter Solstice New year

Winter Solstice: A New Beginning on the Horizon | Eye on...

The holiday season is already here! While many in the West are doing their last-minute Christmas sho...

Thailand Malaysia Philippines Southeast Asia NFT

Southeast Asia, the NFT Market Hotbed | Eye on Asia

Along with the introduction of the metaverse to the general public, non-fungible tokens, or NFTs, ar...

Trends Online shopping

[Infographic] Asia Research Poll: Do You Shop Online? | ...

Due to travel bans, lockdowns, and closures of establishments during the pandemic, many Asians are l...

Vietnam Agriculture asian consumer Beverage Coffee Market

Vietnam's Coffee Culture | Eye on Asia

Vietnam is known for its history, amazing food, culture, and favorite mode of transportation. It has...

India Suzuki Automobile Industry Maruti Suzuki

King of the Indian Roads: Maruti Suzuki | Eye on Asia

India's passenger car market is one of the fast-growing markets out there, and by fast, it meant tur...

Philippines Tiktok

The Tiktok Takeover | Eye on Asia

TikTok has taken over the world!

Malaysia Beverage Milo FMCG

Malaysia's Love for Milo | Eye on Asia

Milo, the world’s leading chocolate malt beverage, remains popular across different countries throug...

Mooncake Mid-Autumn Festival

Over the Moon With Mooncakes | Eye on Asia

The Mid-Autumn Festival, also known as the Moon Festival, is a traditional festival celebrated by ma...

India COVID-19 Bollywood pandemic

Bollywood's Battle Against COVID-19 | Eye on Asia

The COVID-19 pandemic continues to wreak havoc on the medical infrastructure of India, the second-mo...

Online Research Panels India

All About dataSpring's India Research Panels | Eye On As...

Introduction In July 2021, dataSpring started offering Indian B2C panels in partnership with the Int...

Trends Travel

[Infographic] Asia Research Poll: What is Your Ideal Vac...

It’s been a long pandemic and all those months spent in quarantine have left a lot of us with a seri...

Indonesia Instant Noodles

An Instant Classic: Indonesia's Favorite Instant Noodle ...

In a world where convenience is key, none has come to the rescue of overworked parents, broke colleg...

Food Malaysia Mamak

Dining in Malaysia's Mamak Stalls | Eye on Asia

Mamak food stalls are the cornerstones of Malaysian street food culture. Created by the Indian Musli...

Thailand tuk-tuk

How K-pop is Helping Tuk-Tuk Drivers in Thailand | Eye o...

Thailand was once a bustling holiday spot and a popular destination in Southeast Asia, but tourism i...

Vietnam motorcycle

How the Pandemic Sparked a Biking Trend in Southeast Asi...

The global pandemic has brought a so-called “new normal” to many aspects of our lives, especially wh...

Vietnam motorcycle

Vietnam on Two Wheels | Eye on Asia

Vietnam is a country that rides on two wheels.

Southeast Asia SEA Games 31 SEA Games

Vietnam to Decide the Postponement of the 2021 SEA Games...

Vietnam earned widespread praise for its success in navigating and controlling its cases during the ...

South Korea K-Pop Music

The Power of K-Pop Groups in Endorsement Deals | Eye on ...

Since its beginning in the late ‘90s, the global impact of Hallyu, or Korean Wave of pop culture, ha...

South Korea hiking

South Korea's Love for Hiking | Eye on Asia

After more than a year in quarantine, a lot of us may find ourselves in desperate need of a change i...

Southeast Asia E-commerce Consumer Behavior Digital marketing digital payments e-wallet FinTech

Filipinos Embracing a Cashless Transformation | Eye on A...

Digital wallets and payments have been around in Asia since the early 2000s. While most countries qu...

Singapore hawker

A Look at S'pore's Hawker Culture | Eye on Asia

Food plays an important role in the daily life of multi-cultural Singapore. No better way is this se...

Korea Food Mukbang

Exploring the Viral Video Trend of Mukbang | Eye on Asia

YouTube has always been the go-to place to spend countless hours while stuck at home, and you’ll oft...

Market Research Social Media Marketing Trends Southeast Asia E-commerce Consumer Behavior Digital marketing

How Shopee Became the Top eCommerce Marketplace in South...

In 2015 Shopee was launched by its parent company Sea Limited as a social-first, mobile-centric mark...

Japan Vending Machines

The Curious Omnipresence of Vending Machines in Japan | ...

Whether you're strolling down the bustling streets of Tokyo or unpaved countryside roads in rural Ja...

Social Media Marketing Trends Southeast Asia E-commerce Consumer Behavior

How Social Media Impacts the Buying Behavior of Asian Co...

Social media has been around since the early 2000s, but in the recent decade, it evolved from a sour...

Singapore COVID-19

An Uneven Road to Recovery Ahead for Singapore | Eye on ...

Singapore suffered its worst-ever annual contraction in 2020 due to the COVID-19 pandemic. The econo...

Japan White Day Love Holiday

White Day: Japan's Unique Response To Valentine's Day | ...

In one of our previous Eye on Asia articles, we talked about the peculiar love holidays celebrated a...

Vietnam COVID-19

How Vietnam Weathered 2020's Economic Storm | Eye on Asi...

2020 was a year that battered economies worldwide. As borders and factories closed towards the end o...

COVID-19 Work From Home Office Space

The Post-Pandemic Future of Offices in Asia | Eye on Asi...

2020 was the year the world held its breath. As a deadly pandemic ravaged the globe, upending the li...

South Korea voice assistant car AI

Springsights: The Rise of Car Voice Assistant Technology...

We now live in the age of the Internet of Things, where everyday objects like refrigerators and gara...

Ecommerce Southeast Asia Online shopping

Southeast Asia's Growing Love for Online Shopping | Eye ...

Weary readers will have read time and time again by now how the pandemic forced consumers to adopt n...

Japan Olympics Tokyo 2020

How Japan is Coping With the Effects of a Delayed Olympi...

2020 was poised to be a good year for tourism in Japan. The year started on an optimistic note with ...

South Korea COVID-19 Chuseok

How Koreans are Celebrating Their Thanksgiving in the Mi...

Autumn marks the the biggest traditional holidays in South Korea – Chuseok. Although Chuseok falls o...

Philippines COVID-19

Is the Social Media Capital of the World Ready for a Lif...

Back in 2015, the Philippines was dubbed as the social media capital of the world, with netizens fro...

Southeast Asia Food Delivery COVID-19

Southeast Asia's Growing Appetite for Food Delivery | Ey...

The onset of the pandemic has transformed consumer behavior and spending habits across the globe. Wi...

COVID-19 Consumer Behavior Homebody Economy Editor's Pick

China's Homebody Economy | Eye on Asia

The spread of the novel coronavirus has pushed for calls of social distancing among the global popul...

Asia Consumer Trends COVID-19 Retail E-commerce Consumer Behavior Editor's Pick

4 Major Effects of the COVID-19 Pandemic on Asian Consum...

The COVID-19 pandemic has wrought havoc on a global scale, halting industries, commerce, and human m...

Asia Coronavirus Tourism

The Pandemic's Impact on Asia's Tourism | Eye on Asia

The novel coronavirus outbreak has made its way to more than 120 countries and has been declared by ...

Online Dating

Love in the Time of Smartphones | Eye on Asia

The digital revolution has greatly changed different aspects of our daily lives. Everything, from th...

Korea South Korea Valentine's Day White Day Black Day

The Love Holidays of South Korea | Eye on Asia

South Korea celebrates Valentine's Day in quite a different way compared to other countries. In fact...

China Lunar Festival Chinese New Year

Lunar New Year in China | Eye on Asia

Gong Xi Fa Cai ! Happy Year of the Rat! The Chinese New Year or Lunar New Year is the biggest and gr...

South Korea Gaming Editor's Pick

Gaming in South Korea | Eye on Asia

Digital gaming is a big part of South Korean culture. Millions of people from various age groups spe...

China Online shopping Singles Day

China's Singles Day Spectacular | Eye on Asia

Singles Day may sound as either lonely or a proud declaration of independence for some but for China...

Japan Halloween

Tokyo's Halloween Revelry | Eye on Asia

Get your costumes ready because it's that spooky time of year again! Halloween isn't as widely celeb...

Southeast Asia Food Delivery

Food Wars: Southeast Asia's Race For Your Lunch | Eye on...

Food delivery is in no way a new concept with traces of it dating as far back as 1768.

Taiwan Boba Tea Bubble Tea

Bubble Craze: From Taiwan to the World | Eye on Asia

Maybe it's the cold and creamy tea that goes silkily down your throat? Maybe it's the satisfying fee...

APAC Online Research Panels Vietnam

All About dataSpring's Vietnam Research Panels | EYE ON ...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...

Social Media Philippines

4 MORE Reasons Why Social Media in the Philippines is HU...

For the third year in a row, the Philippines holds on to its title of social media capital in the wo...

APAC Online Research Panels Malaysia

All About dataSpring's Malaysia Research Panels | EYE ON...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...

Japan Marketing

5 Marketing Success Stories in Japan | EYE ON ASIA

Even when the data says new products fail 80% of the time, these companies have found huge success i...

Social Media Philippines

3 Reasons Why Social Media in the Philippines is HUGE | ...

The Philippines is an archipelago consisting of over 7,100 islands. It is home to several ethnic gro...

APAC Online Research Panels Indonesia

All About dataSpring's Indonesia Research Panels | EYE O...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...

Japan Japanese consumer

The Modern Japanese Consumer | Eye on Asia

Japan boasts the third-largest economy in the world and the second-largest retail market, valued at ...

APAC Taiwan Online Research Panels

All About dataSpring's Taiwan Research Panels | EYE ON A...

Introduction In July 2014, dataSpring started offering partner’s panels through our company panel pl...

APAC Online Research Panels Thailand

All About dataSpring's Thailand Research Panels | EYE ON...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...

APAC Asia Poll Case Study Sports

[Infographic] Asia Research Poll: Most Popular Sports | ...

In this Asia Research Poll, we surveyed around 26,000 panelists from eight Asian countries their vie...

APAC Asia Poll Case Study Instant Noodles

[Infographic] Asia Research Poll: Instant Noodle Olympic...

Previously, we've asked our panelists their dream winter destinations and whether they prefer Facebo...

Online Research Panels Philippines

All About dataSpring's Philippines Research Panels | EYE...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...

Online Research Panels Hong Kong

All About dataSpring's Hong Kong Research Panels | EYE O...

Introduction In June 2014, dataSpring built Hong Kong online research panels and started to offer pa...

APAC Online Research Panels Singapore

All About dataSpring's Singapore Research Panels | EYE O...

Introduction dataSpring established its Singapore online research panels and started service on June...

Online Research Panels Japan

All About dataSpring's Japan Research Panels | EYE ON AS...

Introduction dataSpring's Japan research panels are some of the best in Asia and include panelists f...

Online Research Panels South Korea

All About dataSpring's Korea Research Panels | EYE ON AS...

Introduction dataSpring launched its Korea research panels website, PanelNow, in March 2010. In this...

South Korea Honbap Solo Dining

Honbap: Solo Dining in Korea | Eye on Asia

You're walking alone down the busy streets of Seoul. The noontime rush and ensuing foot traffic of o...

Market Research Marketing Ecommerce

Do People in Hong Kong Still HATE Online Shopping? | Eye...

In a previous article, we gave a list of reasons why people in Hong Kong dislike online shopping. No...

Asian Online Sample Asia Poll Social Media Case Study

Asia Research Poll: Insights From Our Online Research Pa...

We oftentimes become victim to our personal bias, adhering to personal views instead of checking val...

Japan Cherry Blossom Spring

Japan's Cherry Blossom Economy | EYE ON ASIA

Spring is synonymous with cherry blossoms in Japan. As winter wanes and temperature begins to rise, ...

Quirk's Event Brooklyn

dataSpring Goes to Quirk's Brooklyn | EYE ON ASIA

This month, we headed off to Brooklyn to take part in Quirk's next event. With about 2000 participan...

Quirk's Event London

dataSpring Goes to Quirk's London | EYE ON ASIA

Quirk's Media has been providing a venue for promoting the understanding, use and value of marketing...

APAC Asia Poll Case Study Sports Winter Travel

[Infographic] Asia Research Poll: Winter Travel | EYE ON...

In this Asia Research Poll, we surveyed approximately 23,000 of our panelists from eight Asian count...

Japan Christmas Holidays

KFC in Japan: How This Chicken Took Over Christmas | EYE...

For most of us, the word 'Christmas' produces visions of flickering lights, holiday hams, and of inc...

Alcohol Beer Liqour

Kampai! Drinking in Japan | EYE ON ASIA

From parties to meeting with clients to just unwinding after a long day of work, the Japanese enjoy ...

Mooncake Mid-Autumn Festival

China's Mooncake Madness | EYE ON ASIA

The Mid-autumn festival is one of the grandest festivals in China, second only to the Chinese New Ye...

China Live Stream

China's Live Streaming Industry | EYE ON ASIA

If you want your brand to stand out in China then you might want to take a detour from the tradition...

Japan Travel Lodging House-sharing

Minpaku - Japan's Home-Sharing Law | EYE ON ASIA

Summer ushers in some of the most elaborate and famous festivals in Japan. From Kyoto’s Gion Matsuri...

Japan Cosmetics

[Infographic] A Marketer’s Glimpse: Japan’s Favorite Cos...

Japan is known to have one of the largest beauty markets in Asia, only second to China. We want to p...

Office Introductions South Korea

dataSpring’s former Korea Office | EYE ON ASIA

dataSpring Korea Office Introduction Research Panel Asia, Korea was founded in March 2010. After reb...

Taiwan Computer Electronics

Computer Brand Acer on the Global Stage | EYE ON ASIA

Companies from different countries are now competing for one of the largest consumer groups in the w...

APAC Asian Online Sample Thailand Beauty Hair Care Case Study

[Case Study] Shampoo Buyer Personas: Thailand | EYE ON A...

With the popularity of dataSpring's recent general case study of Shampoo Buyer behavior across China...

Mobile China

Smartphone Trends in China | EYE ON ASIA

With the popularity of our article on the smartphone market in South Korea, many of you have asked u...

Market Research Online Market Research South Korea Marketing

[Video] Table for One? South Korea's 'Lounging' Culture ...

South Korea is experiencing an increase in consumers and patrons doing things alone - as opposed to ...

Japan Marketing

A Marketer's Glimpse: Japan's 'Four Seasons Marketing' |...

The Japanese market is growing and evolving each year. This article examines how marketers in Japan ...

China Beauty Cosmetics

A Marketer’s Glimpse: China’s Cosmetics Industry | EYE O...

Our article A Marketer’s Glimpse Into China was the top Eye on Asia article for 2017! This year we b...

APAC Asian Online Sample Taiwan Beauty Hair Care Case Study

[Case Study] Shampoo Buyer Personas: Taiwan | EYE ON ASI...

With the popularity of dataSpring's recent general case study of shampoo buyer behavior across China...

Taiwan Ecommerce C2C

[Infographic] Examining Taiwan's Growing C2C Market | EY...

A growing online shopping penetration rate has given way to Taiwan's growing C2C Market. Find out wh...

Malaysia Lifestyle Halal Industry

[Infographic] 5 Reasons the Halal Market is the Next Big...

Growing at an estimated annual rate of 20 percent, the halal industry is a booming business on a glo...

Incidence Check IR

[FREE Offer] Doing Research in Asia? We Have You Covered...

Accurately determining your target market has never been easy or cheap. Until NOW.

APAC Asian Online Sample Indonesia Beauty Hair Care Case Study

[Case Study] Shampoo Buyer Personas: Indonesia | EYE ON ...

With the popularity of dataSpring's recent general case study of shampoo buyer behavior across China...

Thailand Alcohol

What is the Drinking Culture in Thailand Like? | EYE ON ...

Did you know that in Thailand, there are specific times each day when buying and selling alcoholic d...

Hong Kong Online shopping

3 Reasons Why Hong Kongers HATE Online Shopping | EYE ON...

The development of information technology allows consumers to buy products and services on the inter...

Taiwan Beauty Health

3 Reasons Why the Red Bean is Taking Over Taiwan | EYE O...

Red beans have experienced booming growth in popularity outside of its native Japan into other areas...

APAC Asian Online Sample China Indonesia South Korea Beauty Hair Care Case Study

[Case Study] Shampoo Buyer Behavior in China, South Kore...

Beauty is always a trending topic in Asia. Whether it be beauty based mobile applications or the lat...

Asia Poll Case Study

[Infographic] Asia Research Poll: Coffee vs. Tea | EYE O...

In this Asia Research Poll, we surveyed around 4,000 panelists from eight Asian countries to find ou...

China Beauty

Beauty App Obsession in China | EYE ON ASIA

For China, the country is famous for using beauty applications to enhance their appearance.

Malaysia Agriculture

Trend Spotting: Malaysian Millennials Take on Farming | ...

Seeds of Grassroots Movement (pun intended) In the recent past, farming was looked down upon as a me...

Food Vietnam

From Farm to Cup: Coffee Culture in Vietnam | EYE ON ASI...

Wooden stools, low tables, and ca phe phin (drip filter coffee). The traditional sidewalk cafes in H...

Japan Media Case Study

[Case Study] Anime in Japan | EYE ON ASIA

One of the most popular forms of Japanese media is anime. It is the abbreviated pronunciation of ‘an...

Mobile South Korea

All About Smartphones in South Korea | EYE ON ASIA

Landscape of smartphone brands In 2017, South Korea ranked fourth in the world for highest smartphon...

Food Singapore

Makan: the Diverse Flavors Served in Singapore | EYE ON ...

Singapore, sometimes referred as the 'red dot', is a global finance and transport hub. Its people ar...

China Office Introductions

Sneak peek into dataSpring’s China Office | EYE ON ASIA

dataSpring China Office Introduction dataSpring’s China office is located in Shanghai. Before the co...

Japan Office Introductions

Inside dataSpring's Previous Tokyo Headquarters | EYE ON...

Former dataSpring Tokyo Office Introduction Research Panel Asia (RPA), the predecessor of dataSpring...

China Online Research Panels

dataSpring's Robust China Research Panel | EYE ON ASIA

Introduction dataSpring launched its China panel website in October 2009. Since 2015, the company be...

Thailand Food

Street Food in Thailand | EYE ON ASIA

The best food in Thailand can be found in the side-streets, called soi. In here, you can find famous...

Indonesia

Growth Brings Transportation Issues in Indonesia | EYE O...

Indonesia - a nation of 259 million people and the fourth largest country in the world by population...

Asia Poll Social Media Case Study

[Infographic] Asia Research Poll: Apple vs. Samsung | EY...

Apple vs. Samsung - which one has the better smartphones? In this Asia Research Poll, we surveyed ar...

Big Data Analytics

Big Data vs. Real Life: Lessons Learned Across Cultures ...

My Mind Was Blown I vividly remember reading an article from Microsoft back in 2013 about how 90% of...

Mobile India

The Emerging Market Research Trend in India: Mobile | EY...

Shortly after joining dataSpring a few months ago, my first official task was to take a business tri...

Songkran Festival in Thailand: Consumer Tren...

Editor’s Picks

China's Homebody Economy | Eye on Asia

4 Major Effects of the COVID-19 Pandemic on Asian Consumers | Ey...

Featured insights

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Where to See Cherry Blossoms in Asia This Year (2026): T...

Women’s Healthcare in Southeast Asia 2026: Data, Gaps & ...

Asian Women Consumers: Trends, Spending Power & Market I...

Valentine’s Day in Asia 2026: Trends, Data-Driven Consum...

Win Hearts This Valentine’s: Transform Your 2026 Asian M...

Why Market Research Matters More Than Ever in 2026’s Com...

2026 Consumer Resolutions: What People Plan to Spend Mor...

Dive into Asia’s Game-Changing Consumer Trends for 2026

Holiday Travel in Asia 2026: Guide to Top Destinations a...

The Rise of Men’s Consumerism in Asia

Men in Asia: Redefining Masculinity in a Changing World

Explore the Flavors of Asia: From Classics to Tomorrow’s...

Unlock the Secrets Behind Asia's Aging Revolution!

How Gen Z Is Shaping Consumer Behavior in Asia

How Asian Societies are Redefining Friendship Today!

Redefining Father’s Day in Asia: The Rise of the Modern ...

Celebrate Asian Moms: Unique Ways to Cherish Her on Moth...

Discover the Magic of Sakura Season in Japan!

Women in Asia: Breaking Barriers, Leading Change

Fall in Love Again at Asia's Top Destinations This Valen...

Chinese New Year 2025: Where Tradition Meets Tomorrow!

Declining Birthrate in South Korea: A Look at People's P...

Unraveling the Silent Crisis: The Extreme Social Withdra...

Thailand's Opulent Evolution As The New Darling of the L...

Singapore's Solo Act: Taylor Swift and Tourism Boost of ...

From Roses to Self-Love: A Closer Look in the Shifting P...

How K-Beauty is Taking Over the World | Eye on Asia

Top Trends for Asian Consumer Behavior in 2023 | Eye On ...

[Infographic] The Growing Pet Industry: Insights from In...

[Infographic] Happiness, Eating Out and Drinking Behavio...

[Infographic] Smoker Study in Asia | Eye on Asia

How South Korea Became the World's Biggest Luxury Goods ...

Live Stream Shopping: A Game Changer for South Korea | E...

Indonesia's Digital Tech Sector Miracle | Eye on Asia

How Taiwan Continues to Lead the Semiconductor Industry ...

The Halal Revolution: How Indonesia's Influence is Shapi...

[Infographic] Drinking Behavior of Koreans and Drinking ...

Taiwan's Tourism Comeback: How Culture and Incentives Ar...

Japan's Golden Week and the Revitalization of the Travel...

Songkran and the Thai Tourism Sector's Path to Recovery ...

[Infographic] Exercise, Health, and Happiness of South K...

Emerging Post-Pandemic Industry Trends in the Asia Pacif...

Celebrations of Love in the Asia Pacific Region | Eye on...

[Infographic] Asia Research Poll: What is the Best Way t...

[Infographic] Korean Dining Market Post-COVID-19 | Eye o...

[Infographic] Gen Z's Consumption of Korean Content and ...

Post-Pandemic Health and Fitness Recovery in the Asia Pa...

[Infographic] Asia Research Poll: How Do You Commute? | ...

Singapore's Emerging Lab-Grown Food Industry | Eye on As...

South Korea’s Rising Sleep Debt | Eye on Asia

The Phenomenal Growth of Cashless Transactions in Southe...

The Global Appeal of Korean Webtoons | EYE ON ASIA

[Infographic] Asia Research Poll: Which K-pop idol group...

A Quick Look at WeChat, China's Biggest Social Media Pla...

Filipino Seafarers, the Modern Foundation of the Maritim...

Japan's Transition From CDs to Music Streaming | Eye on ...

The Rise of the Single-Household In East Asia | Eye on A...

[Podcast] Episode 4: ASEAN Post-Pandemic Recovery, 2022 ...

[Infographic] Asia Research Poll: How Do You Want To Imp...

The Korean Animation Industry in the Global Stage | Eye ...

[Podcast] Episode 3: Asia's Air Travel Rebound, Factors ...

Love in the Time of Corona: Online Dating in Asia | Eye ...

A Cultural Icon: Taiwan's Night Market | Eye on Asia

[Infographic] Asia Research Poll: The most romantic date...

Vietnam's Preparations for Tet Celebrations During the P...

The Budding NFT Market in Japan | Eye on Asia

Winter Solstice: A New Beginning on the Horizon | Eye on...

Southeast Asia, the NFT Market Hotbed | Eye on Asia

[Infographic] Asia Research Poll: Do You Shop Online? | ...

Vietnam's Coffee Culture | Eye on Asia

King of the Indian Roads: Maruti Suzuki | Eye on Asia

The Tiktok Takeover | Eye on Asia

Malaysia's Love for Milo | Eye on Asia