Hong Kong, Hong Kong: New partnership fuels panel growth in a challenging region.
To meet demand for high quality sample in Hong Kong, global panel and survey software firm dataSpring has partnered with a leading online points-based rewards community. The agreement broadens dataSpring’s coverage and helps meet the needs of their global market research clients.
surveyon Partners, dataSpring’s proprietary platform, will now be leveraged to recruit, engage and manage panelists from the partner's fast-growing community. Teams from both companies worked over 12 months on platform integration and user profiling.
“I am delighted to have an additional source of quality Hong Kong panelists in the surveyon Partners platform,” said Mary Grace Catelo, Partner Management Specialist. “Given the importance of the Hong Kong market, we will continue to look for strategic partnerships that benefit our clients.”
Hong Kong is a major focus for global marketers. However, fielding quality research studies online is often a challenge. “It’s tough to build an online research panel in Hong Kong because of its small population,” commented Ikuo Hagino, dataSpring CEO. “That’s why it’s really important for us to build strong, long-term relationships with innovative and nimble partners who have a solid foothold in the market.”
The ongoing partnership adds to dataSpring’s existing proprietary coverage of over 2,000,000 panelists in Japan, China, South Korea, Taiwan, Hong Kong, Indonesia, Vietnam, Thailand, Malaysia, Philippines and Singapore.
Headquartered in Japan, dataSpring is a tech-based market research firm connecting international brands with targeted consumers through technology. The company offers market researchers and end clients a powerful package of research solutions such as Global Sample in over 35 countries, a one-stop Fieldwork Suite from questionnaire design to tabulation, and a proprietary survey programming and reporting tool.
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