dataSpring's Japan panels are some of the best in Asia and include panelists from multiple sources - including proprietary panels through our surveyon platform, panelists integrated through our API called surveyon Partners and panelists recruited through our parent company's platform called "ann-kate". We know the Japan market better than anyone and this article shares our tips for successfullyconducting online research in Japan.
Japan can be divided into 9 categories below:
Areas that are often targeted by researchers are one or both of the following categories:
1. The capital city, Tokyo, the largest city in Japan, and the commuting areas around Tokyo:
Note: Tokyo, Saitama, Chiba and Kanagawa account for 36.3% of the total population.
2. The second largest city, Osaka, and the commuting area around Osaka:
The Internet penetration rate is high at 91.1%* 1 (as of 2016), and there is no big difference between population composition ratio and panel composition ratio. Our parent company, Marketing Applications Inc., offers Japanese panels and operates mobile applications for surveys. Due to high demand, we have focused our recruiting and retention efforts on the teens and 20s demographic groups -leading us to have a higher count of younger panelists than other companies.
|%||est. pop. *1||Ratio of Panel Composition for dS panel|
* 1 Reference website: http://www.internetlivestats.com/internet-users/japan/
Need more details?
In Japan, the concept of SEC is not very common. Therefore, when conducting online research, we often target individual monthly income or household monthly income.
*SEC is the socioeconomic characteristic that a consumer has - defined by variables such as income, educational background, occupation and so on. It stands for Social Economic Characteristics.
|Ratio of Panel Composition for dS panel|
|Less than JPY 299,999||26.21%|
|JPY 500,000 - 699,999||11.29%|
|JPY 700,000 - 999,999||8.57%|
|JPY 1,000,000 or higher||8.5%|
98.5% of the total population are regarded as Japanese ethnic. Knowing this, it is very difficult to specify targeting conditions and allocations based on the ethnic composition in Japan.
Japan offers a lot of opportunity, especially now that the 2020 Summer Olympics will be held in Tokyo. With many businesses striving to enter its market every year leading up the games, it’s no surprise that Japan has become one of dataSpring’s most in-demand panels.
Before conducting online or mobile surveys in Japan, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!
Because of its vast landmass, significant regional differences must be taken into account when conducting online research in China.