In June 2014, dataSpring built Hong Kong panel and started to offer panel services through our company’s panel platform, surveyon PARTNERS. In this article, we will share some tips about conducting online research in Hong Kong.
Since the country is small, there are not many regional differences in culture and income. Because of this, clients usually do not to target based on the region.
Compared to the population composition ratio, the number of panels for 50yo + is small. Due to this, data collection may be difficult. Kindly consult with us before starting your project.
We recommend checking the feasibility of the survey in advance - using our FREE IR Check tool.
|%||est. pop. *1||Ratio of Panel Composition for dS panel|
* 1 Reference website: http://www.bycensus2016.gov.hk/en/index.html
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When targeting or allocating by income, it is common to design the survey according to the SEC classification.
*SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation and so on. It is an abbreviation for Social Economic Characteristics. There are several definitions regarding SEC.
|Ratio of Panel Composition for dS panel|
|Less than HKD 10,000||6.17%|
|HKD 10,000 - 19,999||14.63%|
|HKD 20,000 - 29,999||16.32%|
|HKD 30,000 - 39,999||14.12%|
|HKD 40,000 or higher||35.77%|
There are 93.6% of ethnic Chinese, 6.4% of Other ethnic groups. It is unusual to specify targeting conditions and allocations based on ethnic composition in Hong Kong.
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Before conducting online or mobile surveys in Hong Kong, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!
Because of its vast landmass, significant regional differences must be taken into account when conducting online research in China.