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Kanako Sudo
May 02, 2018

All About dataSpring's Hong Kong Panels | EYE ON ASIA

All About DataSpring Hong Kong Panels

Introduction

In June 2014, dataSpring built Hong Kong panel and started to offer panel services through our company’s panel platform, surveyon PARTNERS. In this article, we will share some tips about conducting online research in Hong Kong.

Country Language

  • Official: Chinese, English
  • Survey: Traditional Chinese

 

Regions Covered

Since the country is small, there are not many regional differences in culture and income. Because of this, clients usually do not to target based on the region.


Demographics and Ratio of Panel Composition

Compared to the population composition ratio, the number of panels for 50yo + is small. Due to this, data collection may be difficult. Kindly consult with us before starting your project.

 

We recommend checking the feasibility of the survey in advance - using our FREE IR Check tool.

 

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% est. pop. *1 Ratio of Panel Composition for dS panel
Male 46.0% 35.3%
Female 54.0% 64.7%
13-19yo 5.7% 14.44%
20-29yo 20.0% 33.14%
30-39yo 24.0% 27.02%
40-49yo 23.8% 15.07%
50yo+ 26.5% 10.34%

* 1 Reference website: http://www.bycensus2016.gov.hk/en/index.html

 

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Income

When targeting or allocating by income, it is common to design the survey according to the SEC classification.

 

*SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation and so on. It is an abbreviation for Social Economic Characteristics. There are several definitions regarding SEC.

% Monthly Household Income

  Ratio of Panel Composition for dS panel
Less than HKD 10,000 6.17%
HKD 10,000 - 19,999 14.63%
HKD 20,000 - 29,999 16.32%
HKD 30,000 - 39,999 14.12%
HKD 40,000 or higher 35.77%
No Answer 12.98%

 

Local Pro Tip:

In the case of high-priced goods such as overseas trips and cars, depending on the survey content, it might be better to focus only on respondents with high income. On the other hand, there is no need to set up conditions based on income for products consumed in a relatively short period such as drinks, foods, cosmetics (consumer goods for daily use) etc.

 

Ethnic Composition of our Panels

There are 93.6% of ethnic Chinese, 6.4% of Other ethnic groups. It is unusual to specify targeting conditions and allocations based on ethnic composition in Hong Kong.

 

Precautions in Conducting Online Research

  • We cannot ask about politics or religion

Download dataSpring's Mobile Capabilities

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Final Words

Before conducting online or mobile surveys in Hong Kong, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!

 

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