Posted by dataSpring Editors / Mar 14, 2018

Market Research Trends in Korea

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With increased visibility Korea has received from the successful hosting of the Winter Olympics, along with growing exports and higher domestic consumption, many firms have interest in entering the market. It is critical that researchers and consultants tasked with supporting marketing and product launches understand the most effective research methods used in the Korean market.

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Posted by dataSpring Editors / Apr 06, 2017

Get to know your new Asian sample provider in South Korea

Market Research Industry in South Korea

Continuing our "Get to Know..." series focused on local Asian markets where we do business, Geunjin Kim, dataSpring’s Sales Manager in Korea, shares her thoughts on current trends in the market research industry.

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Posted by Geunjin Kim / Jul 24, 2015

MERS Crisis in South Korea: The Market Research Industry Adapts

Turbulent Times

In the midst of a global economic turbulence—due to the currency devaluation in Japan, export trade depression in China, and the Greece debt crisis among other things—the Middle East Respiratory Syndrome (MERS) has struck a hard blow to an already sluggish Korean economy. The disease, which first appeared in the country in May, has infected 185 people, mostly elders, and left 36 dead to date- with more in quarantine.

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